Business Details
43 Years
experience
Your Trusted Bike Partner in Verona, WI
Atkins' Verona Bicycle Shoppe has been a trusted name in cycling since 1983, built on a legacy of family expertise dating back to 1955. Our commitment to quality service and customer satisfaction drives everything we do, from expert bike repairs to curated product selections. With over 60 years of combined experience, we prioritize honesty, integrity, and a passion for cycling. Our team of skilled mechanics delivers while-you-wait tune-ups, full-service repairs, and steam cleaning to keep your bike in optimal condition. We specialize in new and used bicycles, including hybrid, road, and tandem models, alongside accessories from trusted brands like Specialized and Garmin.Our 90-day warranty on used bikes ensures peace of mind for every purchase. As a family-run business, we value personalized attention, taking time to understand each customer's unique needs. Whether you're a casual rider or a seasoned cyclist, our goal is to make your experience enjoyable and hassle-free. We pride ourselves on fostering a welcoming environment where cycling enthusiasts can find everything they need under one roof. From rentals to expert advice, our dedication to the community and cycling culture remains unwavering.
Services
Bike Rentals
Bicycle Sales
Bike Repairs
Used Bikes
Tune-Up Services
Details
- Year established: 1983
Highlights and features
- We offer 60+ years of combined cycling industry expertise.
- Our family-run business prioritizes personalized customer service.
- We employ certified mechanics for all bike repair needs.
- We provide a 90-day warranty on all used bicycles.
- We offer while-you-wait and next-day service options.
Services
Bike Rentals
We offer daily and weekly rentals for hybrid, road, and tandem bicycles. Rates start at $35/day for hybrids and $70/day for tandems. Rentals include basic safety equipment and adjustment assistance. Perfect for tourists and local riders needing temporary transportation.
Bicycle Sales
Our retail store features new bicycles from trusted brands like Specialized and da Vinci Tandems. We carry hybrid, road, and tandem models for all skill levels. Accessories include Garmin GPS units, Saris racks, and cycling apparel to enhance your riding experience.
Bike Repairs
Our certified mechanics provide while-you-wait repairs, full tune-ups, and steam cleaning services. We service all bike makes and models with 3-5 day turnaround for comprehensive maintenance. Emergency adjustments available during business hours.
Used Bikes
We sell refurbished used bicycles with 90-day warranties. Our inventory includes Schwinn classics and modern models inspected for safety and performance. All trade-ins receive professional servicing before resale to ensure quality standards.
Tune-Up Services
Our complete tune-up package includes full component adjustment, brake calibration, and drivetrain optimization. Steam cleaning removes built-up grime during maintenance. Most tune-ups completed within 3-5 business days with free pre-service estimates.
People
Dan Atkins
Owner
Dan Atkins has operated bicycle shops since 1983, following a family tradition started in 1955. He brings decades of hands-on experience in bike mechanics and retail operations. His passion for cycling drives the shop's commitment to quality service.
Questions
What are your store hours?
We're open Monday through Saturday from 10:00 AM to 5:00 PM. Our shop is closed on Sundays.
Do you sell used bicycles?
Yes, we offer refurbished used bikes with 90-day warranties. All used bicycles undergo complete servicing before resale.
What repair services do you offer?
We provide while-you-wait adjustments, full tune-ups, and complete maintenance services with 3-5 day turnaround times.
Do you rent bicycles?
Yes, we rent hybrid, road, and tandem bicycles daily or weekly with rates starting at $35/day.
What brands do you carry?
Our inventory includes Specialized components, da Vinci Tandems, Garmin GPS units, and Saris racks.
How long have you been in business?
We've operated in Verona since 1983, building on a family cycling tradition that began in 1955.
