Business Details
50 Years
experience
Trusted Public Relations & Marketing Agency in New Orleans
LeBlanc & Schuster has been a trusted name in public relations, advertising, and marketing for over four decades. Guided by a client-first philosophy, we deliver creative solutions tailored to diverse needs, ensuring projects are completed on time and within budget. Our expertise spans government agencies, public awareness campaigns, political initiatives, tourism promotion, education, and issue referendums. With a deep understanding of branding, media coordination, and strategic messaging, we help clients craft compelling narratives that resonate with target audiences.Our team combines decades of experience with innovative approaches to address modern marketing challenges. From concept development to implementation, we prioritize transparency, ethical practices, and measurable results. Our track record includes successful political campaigns, tourism advertising, and branding initiatives that have strengthened communities and businesses across the New Orleans region. We maintain active involvement in civic and professional organizations, reinforcing our commitment to local growth and excellence in every project we undertake.
Services
Branding
Political Campaigns
Tourism Marketing
Photography
Social Media
Public Awareness Campaigns
Special Events
Government Relations
Creative Design
Issue Campaigns
Details
- Year established: 1976
Highlights and features
- We offer 40+ years of experience in public relations and political campaign strategy.
- Our team specializes in crafting targeted messaging for government and tourism clients.
- We provide end-to-end campaign management from concept to implementation.
- Our local expertise serves New Orleans and surrounding parishes effectively.
- We maintain a client-first approach with transparent budget management.
Services
Branding
We create distinctive logos and taglines that reflect clients' core values and business objectives. Our branding strategy combines market research with creative design to establish strong brand identities. Clients benefit from consistent messaging that enhances recognition and customer loyalty across all marketing channels.
Political Campaigns
Our team develops comprehensive campaign strategies for political candidates at all levels. We handle message development, media coordination, and voter outreach programs. With decades of local experience, we help candidates connect with constituents through targeted advertising and grassroots engagement tactics.
Tourism Marketing
We implement multi-channel marketing campaigns to boost tourism and local business visitation. Our approach combines digital advertising, media relations, and creative content to attract target audiences. Clients receive customized strategies that highlight unique regional attractions and cultural assets.
Photography
Professional photography services capture compelling visual narratives for brands and campaigns. We create imagery that builds emotional connections with target audiences through strategic composition and lighting techniques. Our visuals enhance marketing materials and digital platforms to increase engagement and brand appeal.
Social Media
We develop targeted social media strategies to maximize audience reach and interaction. Our approach combines content creation, analytics, and platform-specific optimization to build brand awareness. Clients benefit from measurable results through increased online visibility and customer engagement metrics.
People
Byron Leblanc
President
With 40+ years in PR and marketing, Byron leads the agency's strategic direction. He specializes in branding and media relations, serving diverse clients from government agencies to tourism boards. A Tulane graduate, he actively contributes to civic organizations.
Paul Christiansen
Vice President
Paul manages client accounts with expertise in tourism, government, and political campaigns. He brings nonprofit marketing experience and a master's degree in liberal arts. His focus is on strategic implementation and client satisfaction across diverse projects.
Kelley Hicks
Account Executive
Kelley oversees financial operations and project management. With 13+ years in finance and an MBA in hospitality, she ensures accurate financial management while supporting client projects. She graduated from Louisiana State University and the University of New Orleans.
Scott Ott
Creative Director
Scott leads creative efforts with 27 years of design experience. He specializes in multi-format advertising solutions, combining traditional and digital media. A member of multiple marketing associations, he focuses on innovative creative execution within budget constraints.
Questions
What services does LeBlanc and Schuster offer?
We provide branding, political campaign strategy, tourism marketing, media coordination, and comprehensive advertising solutions tailored to government and business clients.
How long has LeBlanc and Schuster been in business?
Our agency has operated in New Orleans since 1976, delivering marketing and public relations services for over four decades.
What industries do you specialize in?
We focus on government agencies, tourism promotion, political campaigns, education initiatives, and issue referendum strategies.
Can you handle both small and large-scale projects?
Yes, we work with clients of all sizes, adapting our approach to meet specific budget requirements while maintaining quality standards.
Do you work with local businesses only?
While we specialize in New Orleans and surrounding parishes, our expertise extends to regional and state-level clients across Louisiana.
