Business Details
41 Years
experience
Award-Winning Travel Public Relations Agency
Geiger & Associates has been a trailblazer in travel and tourism public relations since 1985, delivering measurable results for over 200 destinations and hospitality organizations. Our relationship-focused approach centers on understanding journalists' needs to craft compelling narratives that elevate our clients' visibility. With expertise in curating immersive media experiences, we specialize in group tours and individual research trips that generate impactful earned media coverage. Our proven methodology combines decades of industry experience with a deep understanding of travel trends to position destinations as market leaders.Clients benefit from our extensive network of media contacts and airline partnerships, ensuring access to top-tier journalists and cost-effective campaign execution. We prioritize measurable outcomes, from increased visitation to enhanced brand perception, while maintaining a commitment to transparency and client collaboration. Our crisis communication capabilities further demonstrate our adaptability in addressing industry challenges, solidifying our reputation as a trusted partner in destination marketing.
Services
Media tours
Press trips
Crisis communication
Media outreach
Brand messaging
Industry relations
Content development
Details
- Year established: 1985
Highlights and features
- We have over 35 years of specialized experience in travel industry public relations
- Our proven media tour methodology generates $3.5M+ in average editorial coverage
- We maintain relationships with top-tier national and international travel journalists
- Our crisis communication plans helped clients during the Deepwater Horizon oil spill
- We combine airline partnerships with local stakeholder engagement for cost-effective campaigns
What people say
Stellar reputation
Results-driven organization
Impressive journalists
Cost-effective marketing
Proven track record
Services
Media Tours
Our curated media tours connect destinations with top-tier journalists through meticulously planned itineraries. We leverage decades of industry relationships to secure coverage in national and international publications. Each tour is customized to highlight unique destination attributes while aligning with client marketing objectives. Our approach combines local stakeholder engagement with strategic journalist selection to maximize editorial opportunities.
Crisis Communication
We develop comprehensive crisis communication plans to protect destination reputations during emergencies. Our proven strategies helped clients navigate the Deepwater Horizon oil spill through coordinated media outreach and stakeholder collaboration. We provide real-time response frameworks and proactive messaging to maintain positive media relations during challenging situations.
Media Outreach
Our targeted media outreach leverages 35+ years of cultivated relationships with travel journalists and lifestyle publications. We identify optimal media contacts based on client objectives and market demographics. Through personalized pitches and strategic follow-up, we secure placements in high-impact outlets that drive destination awareness and visitor engagement.
Brand Messaging
We develop cohesive brand narratives that position destinations as market leaders. Our approach combines market research with creative storytelling to craft compelling messages that resonate with target audiences. Through earned media placements and strategic content distribution, we help destinations establish unique identities and overcome outdated perceptions in competitive markets.
Industry Relations
We build strategic partnerships between destinations and local tourism industry members to strengthen marketing efforts. Our programs educate stakeholders on media opportunities and coordinate collaborative participation in press events. By aligning local businesses with destination marketing goals, we create comprehensive experiences that enhance journalist coverage and community buy-in.
Questions
How does Geiger & Associates measure the success of media campaigns?
We track measurable outcomes including editorial coverage value, visitor inquiry increases, lodging tax collection growth, and specific marketing goal achievements through detailed post-campaign reporting.
What makes your press tours more effective than other PR approaches?
Our tours combine journalist relationships, airline partnerships, and customized itineraries to create immersive destination experiences that generate $3.5M+ average editorial coverage per tour.
How do you handle crisis situations affecting destination reputations?
We implement proactive crisis communication plans developed with local stakeholders, as demonstrated during the Deepwater Horizon oil spill response that protected Franklin County's visitor image.
What types of media outlets do you typically secure coverage in?
We place stories in top-tier national and international publications including Southern Living, Delta Sky Magazine, and major metropolitan newspapers through targeted journalist relationships.
How do you ensure cost-effectiveness for destination marketing budgets?
We maximize ROI through airline sponsorships that reduce journalist travel costs and strategic local partner engagement that enhances tour resources without compromising coverage quality.
