Business Details
26 Years
experience
Home Builder Websites & Digital Marketing Atlanta
At Blue Tangerine, we specialize in creating high-performance websites and digital marketing solutions tailored for the home building industry. With over two decades of experience, our team combines strategic insight, creative design, and technical expertise to deliver results-driven platforms that generate leads and increase home sales. Our approach focuses on understanding the unique challenges home builders face, ensuring every solution we craftfrom SEO-optimized websites to interactive site plansaligns with industry demands and buyer behavior.We prioritize transparency, responsiveness, and measurable outcomes, collaborating closely with clients to implement innovative tools like automated listing feeds and geofencing campaigns. As a trusted partner, Blue Tangerine empowers home builders to streamline operations, enhance online visibility, and stay competitive in a rapidly evolving market.
Services
Home Builder Websites
Digital Marketing
SEO Strategies
Interactive Site Plans
Listing Feed Management
Details
- Year established: 2000
Highlights and features
- 20+ years of experience in home builder web design and marketing.
- Customized strategies to target homebuyers and drive qualified leads.
- Responsive team with industry-specific expertise and proven results.
- Integrated tools like interactive site plans and automated listing feeds.
- Data-driven approach to optimize campaigns and maximize ROI.
What people say
Easy to work with
Knowledgeable
Quick to respond
Excellent website
Highly recommend
Services
Home Builder Websites
We design and develop high-performance websites tailored for home builders. These platforms feature SEO optimization, interactive tools, and real-time inventory updates to attract buyers and convert visitors into leads. Our frameworkIQ platform streamlines workflows, integrates with listing sites, and scales with your business growth.
Digital Marketing
Our data-driven marketing strategies include paid search, social media, and geofencing to target homebuyers. By combining analytics with industry insights, we create campaigns that drive traffic, enhance brand visibility, and deliver measurable ROI for home builders.
Interactive Site Plans
Engage potential buyers with dynamic, real-time site maps showcasing lot availability, pricing, and floor plans. Updated automatically through your CMS, these tools simplify updates for sales teams and provide buyers with accurate, interactive home shopping experiences.
Listing Feed Management
Our Builder Feed Manager automates connections to major listing sites like Zillow and Realtor.com. This ensures consistent, up-to-date property data across platforms without manual uploads, maximizing visibility and lead generation for home builders.
SEO Strategies
We implement technical SEO, on-page optimization, and local listings to improve search rankings. Our strategies focus on AI-driven content, faster load times, and backlink building to ensure home builders attract qualified traffic from Google and emerging search tools.
People
Greg Bray
Owner & President
Greg Bray founded Blue Tangerine in 2000, specializing in home builder websites. With expertise in SEO, digital marketing, and technical strategy, he has presented at major industry events and co-hosts the Home Builder Digital Marketing Podcast. Greg holds a master's in business from NC State University.
Mila Sorenson
Sr. Director of Marketing & Client Services
Mila leads marketing strategies and client relations at Blue Tangerine. With 25+ years in home builder marketing, she focuses on SEO, paid search, and data-driven campaigns to drive lead generation. Mila excels at blending analytics with creative solutions for measurable client success.
Cory Dotson
Sr. Director of Development Operations
Cory oversees web development and technical innovation at Blue Tangerine. A social media expert with a YouTube channel of 10M+ watch hours, he brings influencer marketing insights to home builder projects and ensures cutting-edge website functionality.
Cabe Vinson
Director of SEO and Sr. Strategist
Cabe specializes in technical SEO and strategic planning. He ensures clients' websites meet search engine standards while driving organic traffic and improving online visibility through data-driven approaches.
Gene Shogran
Technical Project Manager
Gene coordinates technical projects, ensuring timely delivery and alignment with client goals. His role involves bridging development teams and client needs to maintain high standards and strategic execution.
Questions
What services does Blue Tangerine offer for home builders?
We provide web design, digital marketing, SEO, interactive site plans, and listing feed management to help home builders attract buyers and generate leads.
How does Blue Tangerine customize solutions for home builders?
We analyze your market, audience, and goals to create tailored websites and campaigns that align with your brand and drive measurable results.
Can Blue Tangerine integrate with existing home listing platforms?
Yes, our Builder Feed Manager automates connections to Zillow, Realtor.com, and other sites, ensuring accurate, real-time listings.
What sets Blue Tangerine apart from other marketing agencies?
Our 20+ years of industry expertise, focus on home builder-specific tools, and proven track record of delivering ROI for hundreds of clients.
Do you offer ongoing support after website launch?
Yes, we provide training, analytics setup, and continuous support for updates, SEO, and campaign optimization to ensure long-term success.
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