Wolverine Sign Works

For over a century, Wolverine Sign Works has been a leading force in the out-of-home advertising industry. From our humble beginnings in 1916 to our current status as a fourth-generation, family-owned business, we have remained steadfast in our commitment to delivering high-quality products, exceptional service, and innovative solutions. This long-standing legacy is built on a deep understanding of the power of outdoor advertising and its ability to effectively reach and engage target audiences.

Our Story

Our journey began in the heart of Michigan, where Ralph Vosburg and J. Gratz Cook, two traveling salesmen with a shared vision, decided to embark on a new venture. Recognizing the challenges faced by businesses in effectively displaying their advertising, they conceived of Wolverine Sign Works, a company that would not only provide durable and visually appealing signs but also offer a comprehensive rental service. This innovative approach ensured that signs remained in pristine condition, providing businesses with consistent and impactful advertising throughout the year.

The name "Wolverine, " a tribute to Michigan's fierce state symbol, represented our unwavering determination and commitment to excellence. Over the years, Wolverine Sign Works has evolved and expanded its reach, but our core values of reliability, quality, and customer satisfaction have remained unwavering.

A Wide Reach Across the Midwest

Today, Wolverine Sign Works boasts a network of over 1000 billboard locations strategically placed across eight states: Michigan, Ohio, Kentucky, Indiana, Illinois, Minnesota, Iowa, and North and South Dakota. Our billboards are strategically situated in high-traffic areas, ensuring maximum visibility and exposure for our clients' messages.

Targeting Your Audience Effectively

Outdoor advertising provides unparalleled targeting capabilities. With Wolverine Sign Works, you can pinpoint your desired audience based on demographics, geographic location, or economic profiles.

Whether your goal is to reach local consumers in a specific city or target a broader audience across multiple states, our extensive network and strategic placement options allow for precise and efficient advertising campaigns.

Unmatched Reach and Frequency

In today's fast-paced world, people are constantly on the move. They commutes, shop, and engage in various activities, making them highly exposed to outdoor advertising. Wolverine Sign Works billboards deliver your message repeatedly throughout the day, ensuring that your brand stays top-of-mind for potential customers. Research demonstrates that affluent markets experience the highest levels of exposure to outdoor advertising, making it a highly effective channel for reaching key demographics.

Creating a Powerful Impact

Outdoor advertising is known for its bold, eye-catching presence. Our large-format billboards command attention, making your message stand out from the crowd. The combination of size, color, and strategic placement creates a lasting impression, driving brand awareness and recall.

Cost-Effective Advertising

Wolverine Sign Works offers a cost-effective solution for businesses seeking to maximize their advertising reach. Compared to other measured media channels, outdoor advertising provides unparalleled impressions at a significantly lower cost per thousand. Our extensive network and strategic placement ensure that your message reaches a vast audience while staying within your budget.

Ready to elevate your advertising strategy with Wolverine Sign Works?

Let our experienced team guide you through the process of creating a compelling and effective outdoor advertising campaign that delivers measurable results.