Business Details
17 Years
experience
Your Trusted Partner for Therapeutic Massage in Bloomington
That's The Rub was established in 2009 by Lisa Keplinger and Jim Keplinger, combining decades of expertise in massage therapy and wellness education. Our mission is to provide personalized, results-oriented therapeutic massage services tailored to individual health goals. We specialize in clinical approaches like the KI Process, addressing chronic pain, injury recovery, and stress relief through deep tissue, sports massage, and facilitated stretching. In 2014, we expanded with The Body Boutique, offering skincare products and dedicated stretching rooms, followed by a training gym in 2020.The Keplinger Institute, launched in 2021, provides professional massage education and community wellness classes. Located in Bloomingtons historic Graham Plaza, our facility features seven treatment rooms and a team of 12 massage therapists, estheticians, and trainers. We emphasize holistic wellness, combining therapeutic techniques with client education to foster long-term health improvements. Our commitment to quality care and community engagement has made us a trusted destination for residents and visitors seeking transformative wellness experiences.
Services
Therapeutic Massage
Deep Tissue Massage
Sports Massage
Facilitated Stretching
Craniosacral Therapy
Lymphatic Drainage
Myofascial Release
Hot Stone Massage
CBD Massage
Pregnancy Massage
Details
- Year established: 2009
Highlights and features
- Personalized therapeutic approach using the KI Process for targeted results
- Experienced team of licensed massage therapists and wellness educators
- Expanded services including The Body Boutique and Keplinger Institute training
- Holistic focus on long-term wellness through education and community engagement
- State-of-the-art facility with dedicated treatment and stretching rooms
Associations and certifications
- National Certification Board for Therapeutic Massage & Bodywork (NCBTMB)
What people say
Deep pain relief
Personalized care
Knowledgeable staff
Relaxing ambiance
Transformative results
Services
Therapeutic Massage
Therapeutic Massage at Thats the Rub targets chronic pain and injury recovery through deep tissue techniques and the KI Process. Our licensed therapists customize sessions to address specific musculoskeletal issues, improve circulation, and promote detoxification. Ideal for clients seeking relief from tension, inflammation, or mobility limitations, this service combines myofascial release, trigger point therapy, and stretching to restore function and enhance overall well-being.
Facilitated Stretching
Facilitated Stretching uses Proprioceptive Neuromuscular Facilitation (PNF) to improve flexibility and muscle function. Conducted by licensed therapists or trainers, this service involves guided stretches that increase range of motion, reduce stiffness, and prevent injuries. Clients benefit from enhanced joint mobility and postural alignment, making it ideal for athletes, office workers, or anyone seeking to alleviate muscle tightness and improve physical performance through active participation.
CBD Therapeutic Massage
CBD Therapeutic Massage incorporates 100mg CBD cream to reduce inflammation, soreness, and stress. This service leverages CBDs anti-inflammatory properties to relax muscles, soothe chronic pain, and promote mental calmness. Therapists combine targeted massage techniques with the therapeutic benefits of CBD, offering relief for conditions like arthritis, fibromyalgia, or general muscle tension while enhancing skin health and overall relaxation.
Craniosacral Therapy
Craniosacral Therapy gently manipulates the central nervous system to alleviate stress, headaches, and chronic pain. Therapists use light touch to release restrictions in the craniosacral system, improving cerebrospinal fluid flow and nervous system function. This non-invasive service supports clients with migraines, TMJ disorders, or trauma recovery, fostering deep relaxation, mental clarity, and enhanced resilience to stress-related conditions.
Performance Rub
Performance Rub is designed for athletes and active individuals to enhance recovery and prevent injuries. This sports massage integrates deep tissue work, stretching, and myofascial release to improve circulation, reduce muscle fatigue, and boost flexibility. Tailored for musicians, dancers, and athletes, it addresses overuse injuries, postural imbalances, and performance-related stress, ensuring optimal physical conditioning and sustained peak performance.
People
Lisa Keplinger
Licensed Massage Therapist, NCBTMB
Lisa Keplinger founded Thats the Rub in 2009, combining her expertise as a resort spa developer and massage educator. With over two decades of experience, she specializes in therapeutic massage and wellness education, leading The Keplinger Institute to train future massage professionals while maintaining a hands-on role in client care.
Conner Weir
Licensed Massage Therapist
Conner Weir delivers personalized therapeutic massage with a focus on deep tissue and injury recovery. Known for his intuitive approach, he tailors sessions to address individual needs, helping clients achieve pain relief and improved mobility through targeted techniques and compassionate care.
Amber Lawrence
Licensed Massage Therapist
Amber Lawrence specializes in holistic therapeutic massage, blending military discipline with compassionate healing. Her expertise in myofascial release and deep tissue work addresses chronic pain and stress, offering clients a transformative path to wellness grounded in both precision and empathy.
Chris McCullough
Licensed Massage Therapist
Chris McCullough combines massage therapy with Reiki practices to deliver comprehensive pain relief and relaxation. With a focus on client-centered care, he addresses musculoskeletal issues and stress-related conditions, ensuring each session promotes both physical and emotional well-being through skilled, intuitive touch.
Emily Sjoerdsma
Licensed Massage Therapist
Emily Sjoerdsma offers expertise in myofascial release and craniosacral therapy, returning to Thats the Rub after Ivy Tech certification. Her holistic approach prioritizes personalized care, integrating Swedish and deep tissue techniques to alleviate tension, enhance circulation, and support clients wellness journeys with a nurturing, results-driven focus.
Questions
What types of massage services are available at Thats the Rub?
We offer therapeutic, deep tissue, sports, craniosacral, CBD, and prenatal massages, along with facilitated stretching and cupping therapy, tailored to individual wellness goals.
Do you provide services for injury recovery?
Yes, our therapeutic and sports massage techniques target injury recovery, chronic pain, and mobility issues using personalized treatment plans and advanced modalities.
Are gift cards available for purchase?
Yes, we offer customizable gift cards for massages, stretching sessions, and retail products through our website or in-person at The Body Boutique.
Can I book a session online?
Yes, use our MindBody booking system to schedule appointments instantly, view therapist availability, and manage your wellness sessions online.
What qualifications do your therapists hold?
Our team includes licensed massage therapists (LMTs), NCBTMB-certified professionals, and specialists in myofascial release, sports massage, and craniosacral therapy.
Do you offer group or couples' sessions?
While we focus on individual care, we accommodate couples booking consecutive sessions and offer group classes through The Keplinger Institute.
