Business Details
Award-Winning Public Relations Agency in Anchorage
Founded in Alaska, Thompson & Co. Public Relations & Co. Public Relations has built a reputation as an award-winning, woman-owned public relations firm with over 30 years of experience. Our team combines strategic communications expertise with a deep understanding of media dynamics, public opinion, and industry-specific challenges. We deliver integrated campaigns that include brand messaging, media relations, social media strategy, and crisis planning while maintaining the highest standards of integrity. Our approach prioritizes measurable results through continuous optimization of client ROI.With a passion for storytelling and data-driven analysis, we serve diverse industries including technology, education, and economic development. Our national media connections and local Anchorage roots enable us to create impactful campaigns that resonate across audiences. The agency's culture emphasizes collaboration, inclusivity, and a hands-on work ethic that ensures every project receives dedicated attention.
Services
Media Relations
Social Media Strategy
Crisis Planning
Event Coordination
Brand Messaging
Content Development
Speaker Engagement
Community Building
Advocacy Campaigns
Digital Strategy
Highlights and features
- We offer 30+ years of proven experience in strategic public relations campaigns
- Our team provides integrated digital campaigns with industry-specific expertise
- We maintain national media connections while understanding local market needs
- Our agency holds an award-winning reputation in public relations excellence
- We combine creative storytelling with data-driven communications strategies
Services
Media Relations
Our media relations specialists develop targeted outreach campaigns to secure earned media coverage. We leverage 30+ years of industry connections to place client stories in top-tier national publications. Our approach combines traditional PR tactics with modern digital strategies to maximize brand visibility and credibility through strategic press engagement.
Crisis Planning
We create comprehensive crisis communication plans to protect organizational reputations during challenging situations. Our team provides real-time response strategies and media training to ensure consistent messaging. With experience handling high-stakes scenarios across multiple industries, we help clients maintain public trust while navigating complex issues through proactive planning and rapid response execution.
Social Media Strategy
Our social media experts develop platform-specific strategies that align with overall communications goals. We create engaging content calendars, manage online communities, and analyze performance metrics to optimize digital presence. The team specializes in leveraging emerging platforms and technologies to connect clients with target audiences through authentic, data-driven social media campaigns.
Brand Messaging
We craft cohesive brand narratives that resonate across all communication channels. Our strategists work closely with clients to define core messaging pillars and develop consistent voice guidelines. Through market research and audience analysis, we create compelling brand stories that differentiate organizations in competitive markets while maintaining alignment with company values and mission objectives.
Community Building
Our community engagement programs foster meaningful connections between organizations and their key audiences. We design initiatives that build brand loyalty through local partnerships, advocacy networks, and targeted outreach programs. By combining traditional relationship-building with digital engagement tools, we help clients establish lasting connections that support long-term business objectives across diverse market sectors.
People
Jennifer Thompson
Founder & CEO
With over 30 years in public relations, Jennifer established Thompson & Co. Public Relations & Co. Public Relations & Co. as an award-winning Alaska-based agency. Her strategic vision combines creative storytelling with data-driven results, leading the firm's expansion into multiple industry sectors while maintaining its core values of integrity and client-focused service.
Heather Handyside
President & COO
As President and Chief Operating Officer, Heather oversees daily operations and client strategy execution. With extensive experience in integrated communications, she ensures the agency maintains its high standards while managing growth and fostering the collaborative culture that defines Thompson & Co. Public Relations & Co. Public Relations & Co.'s successful approach to client service.
Sarah Erkmann Ward
President
Sarah leads key client relationships and strategic initiatives, bringing decades of public relations expertise to the agency. Her APR accreditation reflects her commitment to professional excellence. She specializes in developing comprehensive communications programs that deliver measurable business results while maintaining the firm's reputation for innovative, ethical practices.
Sophie Gross
Senior Digital Strategist
As Senior Digital Strategist, Sophie develops innovative online campaigns that bridge traditional PR with modern digital tactics. She specializes in emerging platform strategies and data analytics, helping clients adapt to evolving media landscapes while maintaining consistent brand messaging across all digital touchpoints.
Ariel Walsh Amand
Chief Administrative Officer
Ariel manages the agency's operational infrastructure, ensuring efficient processes that support client service excellence. With a focus on organizational development, she maintains Thompson & Co. Public Relations & Co. Public Relations & Co.'s inclusive workplace culture while implementing systems that enable the firm's continued growth and success in the competitive PR industry.
Questions
What industries does Thompson & Co. Public Relations & Co. Public Relations & Co. specialize in?
We serve technology, education, economic development, and travel sectors with tailored communications strategies that address each industry's unique challenges and opportunities.
How does your agency measure campaign success?
We use a combination of media impressions, engagement metrics, and ROI calculations to track performance, with regular reporting to ensure transparency and continuous improvement.
Do you work with national or only local clients?
While based in Anchorage, we serve clients nationwide through our extensive media network and digital capabilities while maintaining local market expertise.
What makes your PR approach different?
Our combination of Alaska roots, 30+ years of experience, and integrated digital strategies creates unique campaigns that blend traditional PR excellence with modern innovation.
How do you handle crisis communications?
We develop proactive crisis plans and provide real-time response support, combining media training, message development, and stakeholder engagement to protect reputations during challenging situations.
What career opportunities exist at Thompson & Co. Public Relations & Co. Public Relations & Co.?
We seek diverse talent across PR disciplines and offer growth opportunities in a collaborative environment that values creativity, integrity, and professional development.
