Universal Sports Marketing

At Red Penguins Universal Sports Marketing (USM), we are dedicated to providing a wide range of services designed to help athletes, teams, and sports organizations succeed in today's competitive sports landscape. Since our inception in 1984, we have been committed to filling arenas, building franchise value, and guiding athletes in branding and marketing.

Our expertise in team management involves not just the logistics of operating arenas and stadiums but also the critical component of occupancy. We understand that an empty arena can be detrimental to sports teams, which is why we pride ourselves on filling arenas, ballparks, and stadiums. This is achieved by engaging local communities and incorporating 501(c)(3) organizations into our marketing strategies.

In the realm of athlete marketing, we advise athletes on branding, marketing, endorsements, speaking engagements, and appearances. We also focus on creating positive PR plans and establishing charitable foundations and events. As the saying goes, "Image is Everything, " and we strive to enhance every star's public persona.

Our communications and media services involve understanding the target audience and market we serve. This includes demographic analysis and ensuring the best media coverage and press relations for our clients, which include sports management agencies, Olympic committees, teams, leagues, and athletes.

Event and tour production is another key aspect of our services. We design and produce investor conferences, tributes, concerts, golf outings, and 501(c)(3) events that contribute to our clients' images and strengthen their reputations. These events should be brand-building and memorable, which is why we focus on creating experiences that are both valuable and lasting.

The founder of USM, Steven Warshaw, has had a diverse career, with experience in team management, athlete marketing, and international ventures. His expertise has been focused on generating revenue and relevance for a broad base of global sports clients. From mainstream organizations like the NHL, NBA, and USOC to more esoteric entities like the Kontinental Hockey League and World TeamTennis, Warshaw has worked with a wide range of clients throughout his career.

Outside of his work with USM, Warshaw is also a guest lecturer at Syracuse University's David B. Falk College of Sport and Human Dynamics and is involved in producing a feature documentary about a deaf-blind genius. His dedication to the sports industry and his passion for storytelling make him a valuable asset to our team.