Business Details
14 Years
experience
Your Trusted Advertising & Marketing Partner in Baton Rouge
Founded in 2012, Octagon Media operates as a full-service advertising and marketing agency with a proven methodology for delivering impactful campaigns. Our six-step process begins with comprehensive market research and concludes with data-driven analysis to ensure measurable results. We specialize in strategic branding, media buying, and creative development, utilizing industry-leading tools like Nielsen and ComScore to optimize advertising effectiveness. With a team of experienced professionals, we provide tailored solutions across broadcast television, digital media, and public relations.Our commitment to innovation is demonstrated through our proprietary 'Method to Our Madness' framework, which includes audience segmentation, creative conceptualization, and continuous campaign optimization. Headquartered in Baton Rouge, Louisiana, we serve clients nationwide with a focus on maximizing return on investment through targeted marketing strategies. Our accolades reflect our expertise in executing campaigns that resonate with diverse audiences while maintaining strict adherence to client budgets.
Services
Media Buying
Creative Development
Brand Strategy
Digital Marketing
Public Relations
Campaign Analysis
Graphic Design
Social Media Management
Market Research
Advertising Consultation
Details
- Year established: 2012
Highlights and features
- We implement a patented six-step marketing process proven through 13+ years of campaign execution
- Our team utilizes Nielsen and ComScore analytics for data-driven media buying decisions
- Full-service capabilities spanning broadcast, digital, and out-of-home advertising channels
- Award-winning creative development with measurable ROI tracking on every campaign
- Proven expertise in strategic planning for local, regional, and national market campaigns
Associations and certifications
- American Advertising Federation
- Better Business Bureau
- Public Relations Association of Louisiana
Services
Media Buying
Our media buying experts leverage industry-leading platforms like Nielsen and ComScore to secure optimal ad placements across broadcast, digital, and out-of-home channels. We negotiate strategic media packages that maximize client budgets while ensuring precise audience targeting. Through continuous performance monitoring and real-time adjustments, we guarantee maximum return on advertising spend for local, regional, and national campaigns.
Creative Development
Our creative team combines artistic talent with marketing strategy to produce compelling visual content and messaging. From concept development to final execution, we create cohesive brand narratives that resonate across multiple platforms. Services include custom graphic design, video production, and copywriting tailored to specific audience demographics and campaign objectives.
Strategic Planning
We develop comprehensive marketing strategies using our proprietary eight-phase methodology. This includes market research, competitive analysis, and KPI definition followed by data-driven campaign implementation. Our approach combines quantitative analytics with creative problem-solving to ensure alignment with business goals and measurable outcomes.
Digital Marketing
Our digital marketing services encompass SEO, social media management, and targeted online campaigns. We utilize geo-fencing, PPC, and programmatic advertising to enhance brand visibility. The team implements tracking systems for real-time performance monitoring and conducts A/B testing to optimize digital campaign effectiveness across all platforms.
Public Relations
We provide full-service public relations including media relations, crisis communications, and community engagement initiatives. Our strategies focus on building brand reputation through strategic messaging and media outreach. Services include press release distribution, media training, and development of corporate partnership programs to enhance market presence.
People
Maranda White
Founder & Principal
With 26 years of advertising experience, Maranda established Octagon Media in 2012 after serving as LSU's Director of Communications. She transitioned from media buying specialist to agency leader, growing the company from a one-room office to a 3,000 sq ft facility. Her strategic vision combines practical industry knowledge with innovative marketing approaches.
Questions
What services does Octagon Media offer?
We provide comprehensive advertising solutions including media buying, creative development, strategic planning, digital marketing, and public relations services tailored to client objectives.
How does Octagon Media measure campaign success?
We use quantitative analytics through Nielsen, ComScore, and proprietary tracking systems to monitor KPIs and provide detailed performance reports with actionable insights.
What industries do you work with?
Our experience spans multiple sectors including education, healthcare, finance, and consumer goods, with customized strategies for local businesses and national brands.
How do you develop marketing strategies?
Our eight-phase methodology includes market research, audience analysis, creative development, media placement, and continuous optimization based on real-time performance data.
What makes Octagon Media different?
Our combination of award-winning creative talent, data-driven decision making, and personalized client service delivers measurable ROI through proven marketing frameworks.
Do you work with out-of-state clients?
Yes, while based in Louisiana, we serve clients nationwide through virtual collaboration tools and established media networks across all 50 states.
