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32 Years
experience
Your Trusted Hair & Beauty Salon in Neptune Beach, FL
FACE It, formerly known as Alias Professional, has been dedicated to facial aesthetics since 1994, offering comprehensive skin care, brow shaping, lash services, and professional makeup artistry. Our expertise stems from decades of experience in esthetics and makeup application, serving clients in Neptune Beach, Jacksonville, St. Augustine, and surrounding areas. We specialize in personalized treatments like Image skincare facials, DMK paramedical skin revision, and Osmosis Beauty wellness products to address individual concerns. Our team prioritizes client comfort and satisfaction, combining technical skill with a nurturing approach to enhance natural beauty. We offer both in-salon services and on-location makeup artistry for special occasions, ensuring accessibility to our expertise.

With a focus on continuous education, we stay at the forefront of industry advancements to deliver optimal results. Our commitment to quality is reflected in glowing client testimonials praising our attention to detail and transformative services. We serve Duval and St. Johns counties, including Ponte Vedra Beach, Amelia Island, and Atlantic Beach communities. Our philosophy centers on building lasting relationships through trust, professionalism, and visible results. Whether addressing specific skin concerns or preparing for events, we tailor each experience to meet client goals with precision and care.
Services
Skin Facials Brow Shaping Lash Lifts Makeup Artistry Facial Waxing Microcurrent Therapy LED Light Treatments Skin Revision Manual Lymphatic Drainage Paramedical Skincare
Details
  • Year established: 1994
Highlights and features
  • 28+ years of specialized experience in facial aesthetics since 1994
  • Personalized skincare solutions using Image and DMK product lines
  • Award-winning professional makeup artistry for special occasions
  • Comprehensive service menu covering skin, brows, lashes, and waxing
  • Serving Jacksonville's premier communities including Ponte Vedra Beach
What people say
Incredibly knowledgeable Facials are incredible So fun to be around Dedicated professional More confident than before
Services
Skin Facials
Customized skincare treatments using Image and DMK product lines address specific concerns like aging, acne, and sensitivity. Our estheticians perform thorough skin analysis before employing techniques such as microchanneling and LED light therapy. These treatments improve texture, reduce fine lines, and promote cellular renewal for radiant, healthy-looking skin.
Brow Shaping
Precision brow shaping combines waxing, tweezing, and trimming to create perfectly framed eyebrows. We use high-quality products that minimize irritation while maintaining natural hair growth patterns. Clients receive personalized maintenance recommendations to keep brows looking polished between appointments.
Lash Lifts
This semi-permanent treatment curls lashes at the root using FDA-approved solutions, creating a lifted appearance lasting 6-8 weeks. We apply nourishing keratin serum during the process to strengthen lashes. The result is longer-looking lashes without daily mascara or curler use.
Makeup Artistry
Professional airbrush makeup application for weddings, photo shoots, and special events ensures flawless, long-lasting results. We use premium products suitable for all skin types, with techniques that enhance facial features for both natural and dramatic looks under various lighting conditions.
Facial Waxing
Gentle yet effective hair removal targets unwanted facial hair using warm wax formulations suitable for sensitive skin. We specialize in lip, chin, and full-face waxing with aftercare products to prevent ingrown hairs. Regular treatments result in finer regrowth and smoother skin texture.
People
Nicholle Roberson
Owner
With 28+ years of experience since 1994, Nicholle Roberson specializes in facial aesthetics, offering expert skincare, brow shaping, and makeup artistry. Her Image skincare expertise has transformed clients' skin health, while her airbrush makeup skills enhance special occasion looks. Nicholle's personalized approach ensures each client receives tailored treatments for optimal results.
Questions
What services does FACE It specialize in?
We specialize in skin facials, brow shaping, lash lifts, professional makeup artistry, and facial waxing using premium Image and DMK skincare products.
Do you offer on-location makeup services?
Yes, we provide professional airbrush makeup application for weddings, photo shoots, and special events at client locations throughout Jacksonville.
What areas do you serve?
We serve Neptune Beach, Jacksonville, St. Augustine, Ponte Vedra Beach, Atlantic Beach, and Amelia Island in Duval and St. Johns counties.
How often should I get a facial?
For optimal results, we recommend monthly facials to maintain skin health and address specific concerns through seasonal treatments.
Can I book appointments online?
Yes, use our 'Request an Appointment' feature on the website or call us directly at (801) 499-6132 to schedule services.