Business Details
17 Years
experience
Award-Winning Luxury Brand PR Agency in Scottsdale
Founded in 2009, The Brand Consortium is a pioneering creative agency specializing in public relations, strategic marketing, and brand development for luxury lifestyle brands. Our CEO, Melissa Rein Lively, brings 15 years of expertise honed through roles in top PR firms and as a former news anchor, combining media insight with innovative campaigns. We focus exclusively on affluent audiences, delivering unconventional, results-driven strategies that position brands as industry leaders. Our multidimensional approach integrates media relations, social media, events, and global partnerships to create immersive brand experiences. Recognized as Arizona's leading lifestyle PR firm, weve secured accolades for our work in luxury real estate, hospitality, and wellness sectors.With a pulse on global trends, we amplify brand visibility through curated activations and a network of influencers. Our boutique structure ensures personalized service while maintaining the resources of a larger agency. Trusted by established and emerging brands, we prioritize measurable outcomes that elevate market presence. Our commitment to excellence has earned recognition from Phoenix Business Journal, Inc. Magazine, and other industry authorities. The Brand Consortium remains at the forefront of luxury brand representation, blending creativity with strategic execution to deliver lasting impact.
Services
Public Relations
Brand Launches
Media Relations
Crisis Communications
Strategic Market Research
Brand Identity Development
Creative Brand Strategy
Event Management
Social Media Strategy
Influencer Outreach
Details
- Year established: 2009
Highlights and features
- We offer 15 years of specialized expertise in luxury lifestyle brand strategy.
- Our team includes former newsroom professionals with unmatched media insights.
- We provide boutique agility with the global resources of a large agency network.
- Our campaigns have positioned Scottsdale as a premier luxury market destination.
- We pioneered Arizona's first lifestyle-focused public relations agency model.
Services
Public Relations
Our public relations services craft compelling brand narratives through targeted media outreach and strategic storytelling. We leverage deep industry connections to secure high-profile coverage in top-tier publications and digital platforms. By aligning luxury brands with relevant cultural conversations, we create sustained media engagement that drives market influence and consumer perception.
Brand Strategy
We develop data-driven brand strategies that establish market differentiation for luxury clients. Through trend analysis and competitive benchmarking, we create positioning frameworks that resonate with affluent audiences. Our approach combines creative vision with business objectives to build long-term brand equity in competitive sectors like hospitality and real estate.
Event Management
Our event management creates immersive brand experiences that generate lasting impressions. From intimate VIP activations to large-scale product launches, we design events that embody brand essence. By integrating digital components with physical experiences, we maximize reach while maintaining exclusivity for luxury clientele.
Social Media Strategy
We develop targeted social media strategies that amplify luxury brand presence across platforms. Our approach combines content creation with influencer partnerships to build engaged communities. Through analytics-driven adjustments, we ensure consistent brand messaging that maintains exclusivity while driving measurable engagement metrics.
Crisis Communications
Our crisis communications team provides proactive reputation management and rapid-response strategies. Drawing on media relations expertise, we protect brand integrity during challenging situations. We develop customized protocols and messaging frameworks to maintain stakeholder trust while navigating public perception challenges.
People
Melissa Rein Lively
Founder + CEO
With 15 years in PR, Melissa transitioned from CBS news anchor to luxury brand strategist. She pioneered Arizona's first lifestyle PR agency, earning multiple 'Best PR Firm' awards. Her global network spans London Fashion Week to Sundance Film Festival, driving The Brand Consortium's reputation as The Agency of Luxury Brands.
Questions
What industries does TBCPR specialize in?
We focus on luxury lifestyle sectors including real estate, hospitality, wellness, fashion, and high-end consumer brands targeting affluent audiences.
How does TBCPR approach brand positioning?
We combine market research with creative storytelling to create unique brand identities that stand out in competitive luxury markets.
Can you handle international PR campaigns?
Yes, our global partnerships enable us to execute campaigns across multiple countries while maintaining localized market insights.
What makes your event planning different?
We create immersive brand experiences that blend physical events with digital extensions, ensuring maximum impact and exclusivity.
How do you measure campaign success?
We track media coverage metrics, social engagement, lead generation, and brand sentiment analysis to demonstrate tangible business outcomes.
