Cline Group

Our Story

Cline Group LLC is a leading advertising and marketing agency that specializes in the scuba diving industry. With over three decades of experience, we have established ourselves as the global authority on scuba diving research and marketing. Our company was founded in 1990 by William Cline, a seasoned industry expert who has worked with a diverse range of clients, from foreign governments to small startups.

Our Services

At Cline Group LLC, we offer a wide range of services designed to help scuba diving businesses succeed. Our expertise includes:

• Advertising and Marketing: We create memorable advertising campaigns and unique marketing programs that generate business results.
• Scuba Diving Research: Our research team publishes the world's only printed and mailed dive trade magazine, Scuba Diving Industry Magazine (SDIM), which reaches every dive retailer in the USA and has a global digital circulation of over 14,400 in 165 countries. We also host the world's only dive trade podcast, LEVEL UP, co-produced by Greg Holt at ScubaRadio.
• Consulting: We offer consulting services to help dive retailers, manufacturers, and tourism boards increase their market share and improve their business performance.
• Branding: We help dive businesses establish a strong brand identity that sets them apart from the competition.

Our Expertise

Our team of experts has extensive knowledge of the scuba diving industry and is dedicated to helping businesses succeed. Our expertise covers various aspects of the industry, including:

• Retailing: We provide guidance on how to improve sales, manage inventory, and optimize customer service.
• Tourism: We help tourism boards and resorts develop marketing programs and advertising campaigns that attract more visitors to their destinations.
• Manufacturing: We assist manufacturers in creating effective marketing strategies and advertising campaigns that increase their market share.
• Research: Our research team publishes reports on various topics related to the scuba diving industry, providing valuable insights and data that businesses can use to make informed decisions.

Our Vision

At Cline Group LLC, our vision is to help scuba diving businesses succeed by providing them with expert guidance, innovative marketing solutions, and cutting-edge research. We are dedicated to being the leading advertising and marketing agency in the scuba diving industry and to creating a positive impact on the industry as a whole.

About Us

William Cline is the founder and president of Cline Group LLC. With over three decades of experience in the scuba diving industry, he has developed a deep understanding of the business and is passionate about helping his clients achieve success.