Business Details
31 Years
experience
Your Trusted Bike Shop in Cumming, GA
Since 1995, Reality Bikes has been a cornerstone of the high-end bicycle market, dedicated to providing exceptional bicycling experiences for cyclists of all levels. Our services include custom bicycle fittings using cutting-edge Retl technology, professional assembly, and repair for any bicycle. We prioritize customer satisfaction over mere transactions, creating a welcoming atmosphere for elite racers and first-time buyers alike.Our team combines decades of expertise with advanced technology to enhance rider comfort, efficiency, and performance. We believe every cyclist deserves the joy of riding a properly fitted bike, ensuring each customer leaves feeling thrilled about their experience and new bicycle. Our commitment extends beyond sales to fostering a passionate cycling community through group rides and ambassador programs.
Services
Bike Fitting
Custom Builds
Suspension Service
E-Bike Service
Group Rides
Component Upgrades
Details
- Year established: 1995
Highlights and features
- 25+ years of bike fitting experience with Retl technology
- Certified mechanics for all bicycle types and repairs
- Custom builds and precision component installations
- Community-focused approach with group rides and events
- Proven track record with 4,000+ successful bike fittings
What people say
Excellent bike service
Highly recommended
Impeccable customer service
Thrilled with results
Perfect fit experience
Services
Bike Fitting
Our professional bike fittings use Retl motion-capture technology to optimize rider posture, comfort, and efficiency. Tailored for road, mountain, and triathlon cyclists, this service prevents injury while enhancing performance through precise saddle height, stem length, and cleat adjustments.
Custom Builds
Expert technicians assemble dream bikes with precision tuning and component selection. We guide customers through selecting optimal frames, wheels, and drivetrains to create personalized bicycles matching individual riding styles and performance goals.
Suspension Service
Comprehensive fork and shock maintenance ensures smooth ride quality. Our certified mechanics perform full disassembly, cleaning, and reassembly with fresh lubricants to restore suspension performance and responsiveness for mountain and gravel bikes.
E-Bike Service
Specialized maintenance for electric bicycles covers motor diagnostics, battery optimization, and system integration. Our technicians handle all major e-bike brands, ensuring peak performance through software updates and component adjustments.
Group Rides
Structured group rides cater to various skill levels with pace-specific groups. These community events foster skill development, pack riding techniques, and local route exploration while promoting fitness and cycling camaraderie.
People
Todd Muller
Owner
With 25+ years of bike fitting experience and a degree in Exercise Science, Todd combines biomechanics expertise with Retl technology to optimize cycling performance for riders from beginners to UCI professionals.
Brian Ceballos
Service Manager
Certified mechanic specializing in mountain bike systems with extensive experience in component upgrades, suspension tuning, and complex repairs for high-performance bicycles.
Weston Tippets
Assistant Service Manager
Enduro bike specialist with expertise in gravel and trail bike setups, offering technical knowledge for component selection and performance optimization through hands-on mechanical experience.
Walker Horton
Mechanic
Skilled technician focused on enduro/downhill bike maintenance, combining practical repair experience with knowledge of modern frame geometries and suspension technologies for demanding riding conditions.
Jake Giroux
Mechanic + Sales
Dual expertise in technical repairs and product knowledge, specializing in downhill bike setups and component compatibility while advising customers on performance-oriented equipment selections.
Questions
What bike fitting technologies do you use?
We utilize Retül motion-capture systems and CycleOps power analysis for precision bike fittings tailored to individual biomechanics.
Do you service all bicycle types?
Yes, we handle road, mountain, gravel, triathlon, and e-bikes with specialized technicians for each discipline.
Are group rides open to all skill levels?
Our structured group rides include pace-specific groups from entry-level to advanced racers across various terrains.
Can you help with component upgrades?
Our experts install and fine-tune drivetrains, wheels, and suspension components for performance optimization and compatibility.
Do you offer e-bike maintenance?
Yes, we provide specialized diagnostics, software updates, and component servicing for all major electric bike systems.
