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Your Trusted Traverse City Eye Care & Surgery Center
Potthoff Eye Care & Surgery was founded on the principle of delivering personalized, patient-centered ophthalmology services. Our practice prioritizes quality over volume, ensuring each patient receives dedicated attention and tailored care. With extensive experience in cataract surgery, glaucoma management, and macular degeneration treatment, we utilize advanced diagnostic tools and techniques to address individual needs.

Our commitment to transparency and education empowers patients to make informed decisions about their eye health. By maintaining direct involvement in every stage of care, we ensure accuracy, efficiency, and a focus on long-term outcomes. Our team combines surgical expertise with a compassionate approach, fostering trust and confidence in our services.
Services
Cataract Surgery Glaucoma Macular Degeneration Diabetic Eye Disease Laser Eye Surgery
Highlights and features
  • We are a board-certified ophthalmologist with thousands of successful cataract surgeries performed.
  • Our practice prioritizes personalized care over high-volume assembly-line models.
  • We utilize state-of-the-art diagnostic equipment for glaucoma and macular degeneration.
  • Our 'dropless' cataract surgery eliminates post-operative medication requirements.
  • We provide direct, transparent communication and thorough patient education.
What people say
New vision is amazing Explained everything clearly Thorough second opinion Painless procedure Superior personalized care
Services
Cataract Surgery
Our cataract surgery removes clouded natural lenses and replaces them with customized intraocular lenses. Using advanced techniques, we minimize recovery time and optimize visual outcomes. Patients benefit from our 'dropless' approach, eliminating post-operative medication requirements while maintaining safety and effectiveness.
Glaucoma
We diagnose and manage glaucoma using OCT imaging, visual field testing, and minimally invasive surgical options. Our personalized treatment plans focus on preserving optic nerve health and preventing vision loss through targeted pressure reduction strategies.
Macular Degeneration
Our practice offers comprehensive evaluation and monitoring for macular degeneration. We utilize advanced diagnostic tools to detect early changes and implement evidence-based interventions to slow disease progression and maintain central vision function.
Diabetic Eye Disease
We specialize in diabetic retinopathy diagnosis and treatment, including anti-VEGF injections and laser therapy. Our approach focuses on preventing vision-threatening complications through regular monitoring and timely intervention tailored to individual disease severity.
Laser Eye Surgery
Post-cataract laser procedures enhance visual clarity and address secondary refractive errors. We employ precision laser technology to optimize outcomes after intraocular lens implantation, ensuring patients achieve their best possible vision without additional surgical risks.
People
William Potthoff Jr, MD
Ophthalmologist
Board-certified ophthalmologist with extensive surgical experience, specializing in cataract and glaucoma care. Completed residency at University Hospitals Case Western Medical Center and practiced in Michigan's Upper Peninsula before establishing his Traverse City practice.
Questions
Does Dr. Potthoff accept insurance?
Yes, we are in-network with Blue Cross Blue Shield, Priority Health, and Medicare for comprehensive eye care services.
What types of eye surgery are performed?
We specialize in cataract surgery, minimally invasive glaucoma procedures, intraocular injections, and laser eye treatments for various conditions.
Is cataract surgery painful?
No, our patients report minimal discomfort due to topical anesthesia and gentle surgical techniques during the 15-minute procedure.
Do I need post-operative eye drops?
No, our 'dropless' cataract surgery eliminates the need for post-operative eye drops through intraocular medication delivery.
Can both eyes be treated simultaneously?
Typically, surgeries are scheduled one to two weeks apart to ensure safe recovery and optimal outcomes for each eye.
What lens implant options exist?
We offer monofocal, toric, and advanced-technology lenses to address astigmatism and reduce dependence on glasses after surgery.