Business Details
15 Years
experience
Expert Higher Education Marketing & Branding Solutions
Caylor Solutions is a dedicated marketing agency specializing in branding, web development, and strategic marketing for educational institutions. Since 2011, we have focused exclusively on serving K-12 schools, universities, and education organizations, combining decades of industry experience with a deep understanding of educational missions. Our virtual team of experts delivers tailored solutions that enhance communication, enrollment, and development efforts through innovative digital strategies.We pride ourselves on being an extension of our clients' teams, offering responsive support and actionable insights to drive measurable results. Our work spans brand audits, website redesigns, content creation, and campaign development, all grounded in a commitment to advancing educational excellence. With a proven track record of success, we empower institutions to connect with their audiences and achieve long-term growth.
Services
Branding Strategy
Website Development
Digital Marketing
Content Creation
Marketing Consulting
Details
- Year established: 2011
Highlights and features
- We specialize in higher education marketing with 10+ years of focused experience.
- Our virtual team combines global expertise with personalized client collaboration.
- Proven success in enrollment growth and brand strategy for educational institutions.
- Comprehensive services spanning digital marketing, web development, and consulting.
- Client testimonials highlight exceptional responsiveness and mission-driven results.
What people say
Exceptional responsiveness
Mission-aligned expertise
Measurable enrollment growth
Tailored solutions
Industry-leading insights
Services
Branding Strategy
Our branding strategy services create cohesive, mission-driven identities for educational institutions. We conduct comprehensive audits, develop compelling messaging frameworks, and design visual systems that resonate with target audiences. By aligning brand strategy with institutional values, we help schools and universities build recognition and trust across all marketing channels.
Website Development
We build responsive, user-centric websites optimized for enrollment conversion and institutional storytelling. Our development process includes strategic information architecture, intuitive navigation design, and integration of marketing tools. Each site is crafted to enhance user experience while supporting recruitment and advancement goals through modern, accessible design standards.
Digital Marketing
Our digital marketing services encompass SEO, PPC, social media strategy, and email marketing tailored to educational audiences. We create data-driven campaigns that improve visibility, engage prospective students, and nurture leads through the enrollment funnel. Our approach combines analytics with creative content to maximize ROI for institutional marketing budgets.
Content Creation
We develop strategic content that communicates institutional value and drives engagement. Services include blog writing, case study development, video scripting, and campaign copywriting. Our content strategy focuses on authentic storytelling that resonates with prospective students, donors, and other key stakeholders across digital platforms.
Marketing Consulting
Our consulting services provide expert guidance on marketing challenges and opportunities. We offer audits, campaign planning, staff training, and technology integration advice. With deep expertise in education marketing trends, we help institutions develop sustainable strategies that adapt to evolving enrollment landscapes and technological advancements.
People
Bart Caylor
President
With 35 years of marketing experience, Bart specializes in education branding and digital strategy. He founded Caylor Solutions in 2011 after decades of consulting for higher education institutions and global brands.
Hannah Wilson
Vice President
Hannah brings 20+ years of leadership experience in organizational management. She oversees operations and team coordination, ensuring efficient delivery of client projects while maintaining a collaborative work culture.
Becca Coffin
Vice President of Operations
Becca specializes in operational planning and execution for digital projects. With experience leading 100+ web initiatives, she focuses on creating productive workflows and healthy team environments for client success.
Zach Coffin
Vice President of The Higher Ed Marketer
Zach combines marketing expertise with pastoral experience to lead brand growth strategies. He specializes in team development and has produced large-scale educational events and online programs.
Jennifer Roberts
Creative Director
Jennifer leads design strategy with a BFA in Visual Communications. She blends creative vision with marketing objectives to deliver impactful visual solutions for educational institutions across digital and print platforms.
Questions
What types of institutions do you work with?
We specialize in serving K-12 schools, colleges, universities, and education technology organizations with marketing and branding solutions.
How do you approach website redesign projects?
Our process includes discovery sessions, strategic planning, user experience design, and iterative development focused on enrollment goals.
Can you help with digital marketing campaigns?
Yes, we create data-driven campaigns including SEO, PPC, social media, and email marketing tailored to educational audiences.
What sets you apart from other agencies?
Our exclusive focus on education marketing, virtual team expertise, and commitment to mission-driven results distinguish our approach.
Do you offer consulting services?
Yes, we provide marketing strategy sessions, brand audits, and technology integration advice for educational institutions.
How do you measure campaign success?
We use analytics dashboards tracking enrollment conversions, engagement metrics, and ROI aligned with institutional goals.
Videos
