Business Details
29 Years
experience
Your Trusted Partner for Strategic Marketing Solutions
Plan-It Marketing has been a leader in strategic consulting and proprietary marketing research since 1997. Our team combines decades of experience in planning and research methodologies to deliver actionable insights that position brands for rapid success. We specialize in understanding customer behavior, developing brand strategies, and providing customized solutions tailored to each client's unique needs. Our approach emphasizes collaboration, creative problem-solving, and immersive research to address complex business challenges.With expertise across industries including financial services, healthcare, education, and consumer products, we serve as a trusted strategic partner for global companies. Our commitment to excellence is reflected in our long-standing relationships with Fortune 500 clients and our track record of driving successful brand initiatives. We maintain offices in Boston and work with clients worldwide through both outsourced and collaborative project models.
Services
Brand Positioning
Market Research
Strategic Planning
Customer Insights
Brand Tracking
Creative Development
Communication Strategy
Product Development
Website Usability
Ethnographic Research
Details
- Year established: 1997
Highlights and features
- We offer over 25 years of expertise in strategic marketing consulting.
- Our customized approach addresses each client's unique business challenges.
- We combine creative problem-solving with rigorous research methodologies.
- Our team includes industry-recognized experts with diverse sector experience.
- We maintain long-standing partnerships with Fortune 500 companies globally.
What people say
Strategic thinking
Actionable insights
Valued partner
Successful initiatives
Industry expertise
Services
Brand Positioning & Development
Our brand positioning services use proven qualitative and quantitative techniques to develop effective brand strategies. We analyze market dynamics, customer behavior, and competitive landscapes to create positioning that resonates with target audiences. Our approach combines creative development with strategic planning to deliver measurable business results through brand differentiation.
Market Research
We conduct comprehensive market research using both qualitative and quantitative methodologies to uncover consumer insights. Our services include ethnographic research, secret shopper studies, and customer behavior analysis to inform business decisions. The research helps clients understand market trends, customer preferences, and competitive positioning across various industries.
Strategic Planning
Our strategic planning services focus on developing actionable business strategies that drive growth. We work with clients to establish goals, identify market opportunities, and create implementation plans. The service combines industry expertise with market intelligence to develop customized solutions that address specific business challenges and objectives.
Customer Insights
We provide in-depth customer insights through various research methodologies including focus groups and behavioral analysis. Our services help businesses understand customer needs, preferences, and decision-making processes. These insights inform product development, marketing strategies, and customer retention initiatives across multiple sectors.
Brand Tracking
Our brand tracking services measure brand awareness, perception, and performance over time. We implement monitoring systems that track key brand metrics and market dynamics. This ongoing assessment helps clients evaluate the effectiveness of marketing campaigns and brand positioning strategies across different market segments.
People
Cindy Tungate
President
Cindy Tungate has over 25 years of experience in strategic planning and research. She has worked with major advertising agencies and packaged goods companies, bringing expertise in brand positioning and market research to Plan-It Marketing.
Madeline Desouza
Principal
Madeline Desouza has 20+ years of experience in marketing research across education, financial services, and healthcare sectors. She co-founded Plan-It after working at Hill|Holliday, bringing expertise in both qualitative and quantitative research methodologies.
Questions
What services does Plan-It Marketing offer?
We provide brand positioning, market research, strategic planning, customer insights, and communication development services across multiple industries.
How does Plan-It customize its approach for clients?
We tailor our methodologies to each client's unique needs, combining qualitative and quantitative research with industry-specific expertise.
Which industries does Plan-It specialize in?
We work across financial services, healthcare, education, consumer products, retail, and technology sectors with specialized knowledge.
What makes Plan-It different from other marketing firms?
Our combination of creative problem-solving, immersive research, and actionable insights delivers measurable business outcomes for clients.
How long has Plan-It been in business?
We've provided strategic marketing solutions since our founding in 1997 with experienced leadership team members.
