Channel Marketing Group

Channel Marketing Group is a strategic marketing and consulting group specializing in the electrical, lighting, HVAC, and plumbing industries. Since 2001, we've worked with manufacturers, distributors, manufacturers reps, and associations to achieve remarkable results through effective channel marketing strategies.

Our Approach

Our comprehensive approach focuses on understanding your unique business, market, and industry. We take a holistic perspective, considering your operational, organizational, and financial goals to develop a tailored marketing strategy that aligns with your objectives.

Strategic Planning & Growth

We help you develop a strategic plan that outlines your business goals and outlines actionable steps to achieve them. This includes:

• Market research: In-depth analysis of market trends, competition, and customer insights.
• Customer engagement: Strategies to build stronger relationships with existing and potential customers.
• Sales optimization: Coaching and guidance to maximize your sales team's effectiveness.
• E-commerce and digital marketing: Development and implementation of strategies to leverage digital platforms effectively.

Industry Expertise

Our team has extensive experience working with:

• Electrical: Powering growth in the generation, transmission, and distribution of electricity.
• Lighting: Illuminating innovation and efficiency in lighting technologies.
• HVAC: Optimizing comfort and efficiency in heating, ventilation, and air conditioning systems.
• Plumbing: Delivering solutions for water management and sustainable plumbing practices.

Collaboration & Success Stories

We believe in collaboration and working alongside our clients every step of the way. We're proud to share success stories where our strategies have translated into tangible results, such as:

• A regional distributor increasing sales by 34% through targeted channel engagement.
• A national distributor driving 60% growth through strategic product placement.
• A manufacturer generating a 55% sales increase through enhanced brand awareness.

Our Vision

Channel Marketing Group is committed to empowering businesses in the electrical, lighting, HVAC, and plumbing industries to achieve sustainable growth and success through effective channel marketing. We are your trusted partner in navigating the ever-changing landscape of marketing and achieving your business goals.