Business Details
14 Years
experience
Your Trusted Partner for Youth Sports Events Nationwide
Founded in 2012, Athletx Sports Group Sports Group has established itself as a national leader in youth baseball and softball event production. Our strategic consolidation of 12+ brands under one banner enables comprehensive coverage across all skill levels and age groups. With over 600 annual events spanning 7U-18U divisions, we serve 15,000+ teams and 720,000+ social media followers nationwide. Our integrated approach combines tournament operations, media coverage, and lodging services to create immersive sports experiences. Through continuous expansion since our Louisville inception, we've developed a coast-to-coast network that guarantees quality competition and family-friendly destinations. Our team of industry veterans brings decades of combined experience in tournament logistics, athlete development, and digital media strategy.We maintain rigorous operational standards across all properties, ensuring consistent quality in every event we produce. Our commitment to innovation drives ongoing improvements in scouting technology, bracket design, and participant engagement. With multiple weekend and week-long tournament formats, we provide flexible opportunities for teams of all classifications. Our corporate partnerships with major sports brands and collegiate facilities enhance the value we deliver to participants. Through strategic acquisitions and organic growth, we've built a vertically integrated sports management platform that serves the complete youth athlete journey.
Services
Baseball World Series
Softball World Series
BaseballFest
Game Day USA
Youth World Series
Softball Youth
Baseball Youth
Pastime Tournaments
NET Elite Baseball
TravelBall Select
Details
- Year established: 2012
Highlights and features
- We have over 10 years of experience organizing youth sports events nationwide
- Our portfolio includes 12+ branded properties covering all skill levels and age groups
- We offer integrated services including tournament management, media coverage, and lodging coordination
- Our events feature cutting-edge technology for player exposure and scouting
- We operate coast-to-coast with guaranteed quality competition at premier facilities
Services
Baseball World Series
This premier tournament offers 4-day competitive experiences for 9U-16U teams at top synthetic turf facilities. Participants enjoy opening ceremonies, skills competitions, and structured bracket play with Gold/Silver/Bronze divisions. Located near family-friendly destinations like water parks and beaches, it combines elite competition with vacation opportunities for athletes and families.
Softball World Series
National-level tournament for 10U-18U softball teams featuring 4-day events at premier facilities. Includes opening ceremonies, skills competitions, and innovative double-sided bracket play. Designed to create multiple champions while providing family-friendly experiences in vacation destinations across the country.
BaseballFest
Annual New Year's tournament with 100+ teams competing at all-synthetic turf venues in Panama City Beach and Mesa. Features guaranteed minimum of four games and combines baseball competition with family vacation opportunities. Sold-out events demonstrate consistent demand for this seasonal offering.
Game Day USA
Amateur baseball events including weekend tournaments, All-Star Weekends, and licensed Batman Tournaments. Serves 5,000+ teams annually with PROSPECT teams competing at premier events. Offers structured competition for youth players with multiple skill levels and age divisions.
Youth World Series
Specialized tournament for lower classification teams (D2/D3) featuring 4-day events at premium facilities. Uses Baseball Youth's classification system to ensure competitive balance. Designed for 9U-14U teams seeking national championship experiences in family-friendly vacation destinations.
People
Jim Haddaway
Co-Founder & CEO
Co-founded Athletx Sports Group Sports Group in 2012 and oversees strategic direction. Brings extensive sports management experience to lead the organization's growth and brand development initiatives.
Aaron Flaker
Co-Founder & Chief Business Development Officer
Co-founder responsible for business expansion since 2016. Leads partnership development and strategic acquisitions that have grown the company's brand portfolio and market reach.
John Ruby
Co-Founder & Chief Digital Officer
Digital strategy expert who established Athletx Sports Group Sports Group's media presence. Oversees technology integration and online platforms that support 720,000+ social media followers across brand properties.
Christine Herring
Vice President, Strategy & Business Development
Manages brand strategy and business development initiatives. Coordinates event planning across multiple properties while serving as primary contact for brand-specific inquiries and partnerships.
Rich Janor
Partner & President of Game Day USA
Leads Game Day USA operations with extensive experience in amateur baseball event management. Brings proven leadership in organizing weekend tournaments and All-Star events nationwide.
Questions
What age groups do Athletx Sports Group Sports Group events serve?
Our events cater to athletes aged 7U through 18U across all skill classifications, from recreational to elite travel teams.
How many teams participate annually in Athletx Sports Group Sports Group events?
We host over 15,000 teams annually across 600+ events nationwide, making us one of the largest youth baseball and softball event providers.
Do you offer media coverage for participating teams?
Yes, our Baseball Youth and Softball Youth brands provide comprehensive media coverage through social media, print magazines, and online platforms.
Are lodging services available for event participants?
We have an internal hotel and lodging department that coordinates accommodations for teams attending our national events.
How can teams register for Athletx Sports Group Sports Group tournaments?
Contact Christine Herring via email or visit individual brand websites to register for specific events that match your team's classification.
What locations host Athletx Sports Group Sports Group events?
Events are held nationwide at premier facilities in locations including Louisville, Panama City Beach, Mesa, Myrtle Beach, and Reno.
