Live Advertising

Welcome to LIVE - The Personality Advertising SPECIALISTS. We are a dedicated team of experts who specialize in creating and managing live and local radio endorsement campaigns. Our goal is to provide our clients with the most powerful form of advertising: word-of-mouth recommendations from trusted opinion leaders.

Our team has a deep understanding of the radio industry, and we manage every aspect of our campaigns with great detail. From conducting local market research and creating the right media plan, to crafting compelling messaging and providing in-person talent coaching, we leave no stone unturned. We review and improve results constantly, ensuring that our clients' messages are resonating with their target audience.

At LIVE, we believe that personal recommendations from trusted radio hosts are as strong as a personal recommendation from a trusted friend. They provide a unique opportunity to explain your brand's benefits with credibility and clarity. Most of our clients are very good at explaining their product's benefits, and when a radio host tells their story in the same way, to hundreds of thousands of potential customers, this process must be managed with great care. From ensuring clarity to compliance, every detail matters.

Our Services

We specialize in managing live and local radio endorsement campaigns for a limited number of clients. We work hard to ensure that each of our clients gets more than enough focus from us each day. Our services include:

• Local market research: We conduct extensive research to ensure that we understand the market, the competition, and the target audience.
• Media planning: We create the right media plan to reach the target audience effectively.
• Messaging: We craft compelling messaging that resonates with the target audience and articulates the brand's benefits with clarity and credibility.
• Talent coaching: We provide in-person talent coaching, ensuring that each radio host understands the product and what sets it apart.
• Quality control: We listen to every spot, in every market, on every station, to ensure that the messaging is articulated with clarity and credibility.
• Results review: We review and improve results constantly, ensuring that our clients' messages are resonating with their target audience.

What Our Clients Say

"After using radio before and having it not work, the radio with Peter and Live was one of the best moves we made all year. We depend on these calls every week, and the calls and the online results are so powerful and happened immediately. We also noticed that the radio leads were far better digital leads. EVERYONE mentions our Live Radio. Best move you can make." - Caitlin Krisniski, Call Center Manager, Comer & Cross Concrete Floor Coatings

"Peter has been an integral part of the growth we've had. He makes sure each host understands our product and what sets us apart, and each of them have been extremely authentic when promoting our brand." - Craig Muran, General Manager, Feldman Chrysler, Jeep, Dodge & Ram

"Peter is a wealth of marketing knowledge, paired with strong business savvy. I have run many campaigns both long and short term with Peter and Live, with outstanding success. Very creative, efficient, cost effective and an excellent business partner." - Lynn Montemayor, Sales Manager, Beasley Media Detroit

What Salepeople Say

"Generates High Caliber Customers, Having Charlie (Comer) speak right to our customer, one-on-one, and guarantee our level of service - by word-of-mouth, across the entire market, is much more impactful than any other form of advertising we do. Peter (LIVE) knows how to use the right media and gets our messaging to come across clearly and impactfully."