Business Details
Trusted Fluid-Applied Roofing Restoration Services
White Hat Industrial was founded to disrupt the traditional cycle of commercial roof repair and replacement by offering innovative, sustainable, and cost-effective restoration solutions. Our team of specialists brings decades of combined experience in technical coatings, property management, and restoration to deliver functional roofing systems that extend asset lifespans while reducing environmental impact. We focus exclusively on fluid-applied roofing systems, ensuring unmatched expertise through certified installers and rigorous technician training.Our approach eliminates disruptive tear-offs, minimizes waste, and integrates energy-efficient features like cool roofs and solar-readiness. Backed by comprehensive warranties covering labor, materials, and workmanship, we serve diverse sectors including manufacturing, healthcare, education, and government. Our commitment to quality is reflected in consistent project execution, transparent communication, and a mission-driven culture that values both asset preservation and community impact.
Services
Fluid-Applied Roofing
Roof Restoration
Cool Roof Solutions
Solar-Ready Roofing
Sustainable Roofing
Commercial Roof Repair
Roof Maintenance
Roof Assessment
LEED Certified Roofing
Energy-Efficient Roofing
Highlights and features
- We offer 40+ customized roofing systems designed for specific facility needs
- Our certified installers undergo extensive technical training and safety protocols
- We provide 10-, 15-, and 20-year comprehensive warranties covering labor, materials, and workmanship
- Our process eliminates messy tear-offs, reducing project disruption by 70%
- We maintain third-party validated ESG data tracking for sustainability reporting compliance
Services
Fluid-Applied Roofing
Our fluid-applied systems create fully adhered, watertight membranes that restore existing roofs without tear-offs. These energy-efficient solutions reduce cooling costs by 15%, last 20+ years with proper maintenance, and support solar integration. Commercial clients benefit from minimal operational disruption during installation and immediate performance improvements in thermal regulation and leak prevention.
Roof Restoration
We specialize in extending roof lifespans through multi-layer polymer restoration. This process maintains structural integrity while adding protective features like UV resistance and water repellency. Clients avoid costly replacements and achieve 10-20 year service extensions with our maintenance-friendly systems that allow simple recoating instead of full replacements.
Cool Roof Solutions
Our cool roof systems use reflective coatings that reduce surface temperatures by 50F+ and lower HVAC costs by 15%. These ENERGY STAR qualified solutions qualify for LEED credits and help commercial buildings meet sustainability targets while improving indoor comfort without additional insulation investments.
Sustainable Roofing
We offer carbon-sequestering roofing technology that captures atmospheric CO2 through natural weathering processes. Our systems eliminate 20% of construction waste by avoiding tear-offs and reduce embodied carbon emissions by 40% compared to traditional replacements while supporting circular economy principles.
Roof Maintenance
Our preventive maintenance programs include annual inspections and recoating services that extend system longevity. Clients receive detailed condition reports and ESG-compliant data tracking to optimize lifecycle management. Maintenance contracts include priority service for unexpected issues and discounted renewal pricing.
People
Joel Bell
President
With 25+ years in technical coatings and prison ministry experience, Joel leads White Hat Industrial's strategic vision. He focuses on workforce development and operational efficiency while maintaining the company's social mission of employee rehabilitation and community impact.
Jason Lakes
Vice President
Bringing 20+ years of construction industry leadership, Jason oversees organizational development and team growth. His expertise in B2B sales and operations helps maintain White Hat Industrial's market position while expanding service capabilities across new regions.
Zach Carroll
Technical Specialist
A former Marine Corps member with 8 years of service, Zach provides technical assessments and client consultations. He leverages military discipline in project evaluations and specializes in translating complex roofing data into actionable business solutions for clients.
James Berry
Technical Specialist
With 38+ years in construction management, James serves as Florida license qualifier. His expertise spans commercial development and resort renovations, including leadership in Wyndham Destinations' resort modernization projects across multiple continents.
Marshall Butcher
Field Superintendent
Drawing from warehouse management experience, Marshall oversees on-site crews and project execution. He emphasizes White Hat Industrial's 'Equip, Train, Transform' philosophy, ensuring field operations align with company values while maintaining client satisfaction.
Questions
What is fluid-applied roofing?
Fluid-applied roofing uses liquid polymers that cure into seamless, waterproof membranes directly applied over existing roofs, eliminating tear-offs while providing durable protection.
How does roof restoration save money?
Our restoration systems extend roof lifespans by 10-20 years at 50-70% less cost than replacement, with minimal operational disruption and no disposal fees.
Are your roofing systems environmentally friendly?
Yes. We divert 20% of construction waste from landfills, reduce energy use by 15%, and offer carbon-sequestering technology while achieving LEED and ENERGY STAR certifications.
Do you offer warranties?
We provide 10-, 15-, and 20-year warranties covering labor, materials, and workmanship with no dollar limits on repairs during the warranty period.
Can you integrate solar panels with your systems?
Our solar-ready roofs feature reinforced membranes that support solar installations while improving panel efficiency by up to 16% through thermal management.
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