Total Spectrum Advertising

Who We Are

Total Spectrum is a renowned outsourced marketing department that provides a comprehensive array of cost-effective marketing solutions to mid-market B2B companies. With over 30 years of experience, our team of highly-experienced specialists offers a complete range of expert marketing solutions, all under one roof. Our goal is to deliver consistent, high-quality marketing that drives results and takes your business to the next level.

Our Services

At Total Spectrum, we understand that every business is unique, which is why we offer a wide range of marketing services designed to meet the specific needs of our clients. From digital marketing to video production, we have the expertise to deliver exceptional results. Our services include:

Digital Marketing

• Push marketing
• Pull marketing
• Digital marketing
• Lead generation marketing
• Video marketing
• Old school marketing

Content Creation

We generate high-quality content that engages and educates, creating brand loyalty before the conversation even begins. Whether you need blog posts, articles, or other types of content, our experts are here to help.

Website Development

Our attention to detail and extensive experience in website development ensure that your website reflects your brand and meets your business goals. From concept to design to content to platform, we've got you covered.

Video Production

Our on-staff videographer can shoot corporate, training, product, installation, or safety videos, all at an affordable price. Whether you need a simple or complex video, we're here to help.

Digital Marketing Automation

Let us develop a unique electronic system of lead generation, nurture, capture, and analysis for your business. This cutting-edge technology helps you capture more leads, convert them into customers, and gain insights into which messages are getting the best results.

Research and Strategic Planning

Our experts use research to develop a plan that propels you past your competition. With decades of experience, we uncover surprising insights and use them to drive your business forward.

Media Planning

We analyze available media products and design a plan based on audience, reach, and frequency. Once we're certain the right eyes will be viewing your message, we negotiate great rates for you.

Email Marketing

Our expertise in email marketing ensures that your emails are effective and engaging. With an average open rate of over 20%, you can sit back and count the click-throughs.

App Development

From product demos and calculators to installation instructions and geo-targeting of distributors and reps, our team of experts creates apps that leave your competitors wondering why they hadn't thought of it first.

SEO & SEM Marketing

Our team of experts uses the latest techniques in SEO and SEM to bring your website to the top of the search engine results list, right where it belongs.

Photographic Services

Our highly experienced on-staff photographers capture the professional images you need, either on location or at our in-house studio.

Graphic Design

Our expert graphic designers design with your branding, strategy, and messaging in mind, ensuring cohesive communication that sets you apart from the competition.

Creative Development

Our specialists strive to think outside the box, push the envelope, and stretch our ingenuity, always keeping your primary messaging and strategy in mind.

Tradeshow Support

We help you maintain your brand's communication, whether designing a new booth, hiring models to increase booth traffic, or creating a virtual trade show.

Sales Collateral

We create high-quality sales literature, from corporate brochures to annual reports and specification sheets, to help you effectively communicate your message to your customers.

By partnering with Total Spectrum as your outsourced marketing department, you can enjoy the benefits of having a dedicated team of marketing specialists without the overhead of maintaining a full-time in-house team. Contact us today to learn more about how we can help you achieve your marketing goals.