At General Diamonds, we pride ourselves on providing an unparalleled jewelry shopping experience. With over 35 years of expertise, our family-owned business has been a staple in the Los Angeles Jewelry District since 1985. Our commitment to excellence and dedication to finding the perfect piece for each individual has earned us a reputation as one of the most trusted jewelers in the city.
Our Story
Our journey began with a passion for gemstones and a vision to create unique, high-quality jewelry that would be treasured for generations to come. Our founders, Farid and Aida, brought their extensive knowledge and experience to the forefront, curating an impressive collection of diamonds, gemstones, and fine jewelry. Over the years, we have expanded our services to include custom design, repairs, and appraisals, ensuring that our customers receive the highest level of service and satisfaction.
Our Services
We offer a wide range of services to cater to your jewelry needs. From custom design to repairs and appraisals, our skilled team of experts is dedicated to providing exceptional quality and personalized attention. Whether you're looking for a stunning engagement ring, a custom piece, or simply seeking guidance on jewelry maintenance, we are here to help. Our services include:
- Custom Jewelry Design: Work with our expert designers to create a one-of-a-kind piece that reflects your personal style and preferences.
- Diamond and Gemstone Selection: Browse our extensive collection of certified diamonds and gemstones, carefully selected to ensure exceptional quality and authenticity.
- Jewelry Repairs and Maintenance: Trust our skilled craftsmen to repair, restore, or maintain your treasured pieces, ensuring they remain in pristine condition.
- Appraisals and Evaluations: Benefit from our expert appraisals and evaluations, providing you with accurate valuations and documentation.
What Sets Us Apart
At General Diamonds, we take pride in our commitment to excellence, integrity, and customer satisfaction. Our passion for jewelry and dedication to providing exceptional service have earned us a loyal clientele and numerous positive reviews. We are honored to be a part of so many special moments in our customers' lives, and we look forward to serving you.
Excellent Customer Service and Quality Jewelry
The majority of the reviews are extremely positive, praising the exceptional customer service and high-quality jewelry provided by General Diamonds. Many customers have expressed their satisfaction with the ease of shopping, designing, and receiving their custom rings, with some even returning to the store to resize or upgrade their existing jewelry.
The owners, Farid and Aida, are consistently commended for their friendliness, knowledge, and patience. Customers appreciate their willingness to work with them to create unique designs and provide exceptional customer service. The reviews highlight the store's extensive selection of diamonds, expertise in custom design, and commitment to quality.
Additional Features
Some reviewers mention the store's ability to resize jewelry, with one customer expressing gratitude for the small fee charged for the resizing service. Another reviewer appreciated the store's honesty about options and pricing.
Negative Comments
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