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9 Years
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Your Trusted Ford Dealership in Neillsville, WI
Gross Ford has been serving Central Wisconsin since 2017, offering a comprehensive range of automotive solutions. Our commitment to customer satisfaction is rooted in decades of collective experience through the Gross Auto Group, established in 1956. We pride ourselves on transparent pricing, award-winning service, and a no-pressure buying environment. Our team of certified professionals specializes in new and used Ford sales, vehicle financing, parts, and service, ensuring personalized attention to every client. Backed by manufacturer certifications and advanced diagnostic tools, we deliver precision repairs and maintenance tailored to your vehicle's needs.

Our community-focused approach extends to supporting over 250 local charities, reinforcing our dedication to regional growth. As a family-owned business, we prioritize trust, integrity, and long-term customer relationships. Whether you're purchasing your first car or maintaining a fleet, our goal is to make your automotive experience seamless and stress-free. Visit our Neillsville location to discover why we've become a trusted partner for thousands of drivers across Central Wisconsin.
Services
New Ford Sales Used Vehicle Sales Auto Financing Vehicle Service Parts Sales Leasing Options Warranty Service Maintenance Plans Test Drives Trade Valuation
Details
  • Year established: 2017
Highlights and features
  • We offer 24/7 roadside assistance through FordPass technology.
  • Our team has over 65 combined years of automotive experience.
  • We provide transparent pricing with no hassle negotiations.
  • We support over 250 local charities and organizations.
  • Our certified technicians use factory-approved diagnostic tools.
Services
New Ford Sales
We offer the latest Ford models including F-150, Escape, and Explorer with manufacturer warranties. Our inventory includes fuel-efficient hybrids and high-performance trucks. Certified sales consultants provide vehicle comparisons and financing options to help customers make informed decisions.
Vehicle Service
Our Ford-certified technicians perform scheduled maintenance and repairs using genuine parts. Services include oil changes, brake inspections, and diagnostic testing. We maintain vehicle warranties through factory-recommended service protocols and offer complimentary multi-point inspections with every visit.
Auto Financing
Our finance department connects customers with competitive loan rates through multiple lenders. We offer pre-approval programs, lease-to-own options, and credit rebuilding assistance. Our transparent pricing guarantees no hidden fees or unexpected charges during the financing process.
Parts Sales
We supply genuine Ford parts and aftermarket accessories for all vehicle makes. Inventory includes performance upgrades, safety components, and interior enhancements. Technicians provide installation services for purchased parts with a 12-month, 12,000-mile warranty on parts and labor.
Used Vehicle Sales
Our pre-owned inventory features multi-brand vehicles with detailed inspection reports. We offer certified pre-owned programs with extended warranties and 3-day return policies. Vehicle history reports and CARFAX records ensure complete transparency for every used vehicle purchase.
People
Wayne Gross
Owner/Dealer Operator
With over four decades in the automotive industry, Wayne Gross oversees dealership operations while maintaining a hands-on approach to customer relations.
Mike Gross
President
Mike Gross leads strategic growth initiatives with 30 years of automotive management experience, ensuring adherence to the group's founding principles.
Tom Glassbrenner
General Manager
Tom manages daily operations, focusing on service excellence and staff development through continuous training programs since joining in 1998.
Questions
What new Ford models are currently available?
We currently stock all 2024 Ford models including F-150, Explorer, Bronco, and Transit Connect with competitive ordering timelines.
Do you offer vehicle financing to customers with bad credit?
Yes, our finance team works with multiple lenders to assist customers with all credit types in finding suitable loan terms.
What service hours should I expect for maintenance visits?
Our service department is open Monday-Friday 8AM-5PM and Saturday 8AM-12PM for appointments and walk-ins.
Can I trade in my current vehicle?
Yes, we accept trade-ins and provide complimentary value assessments through our online form or in-person consultations.
What warranty coverage do new Ford vehicles include?
New Fords include a 3-year/36,000-mile basic warranty plus 5-year/60,000-mile powertrain coverage with roadside assistance.