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Business Details
50+ Years
experience
Your Trusted Jewelry Store in Boone, NC
Village Jewelers has been a trusted name in fine jewelry since 1973, offering unparalleled craftsmanship and personalized service to our community. Our team of experienced jewelers specializes in custom design, precision repairs, and expert appraisals, combining technical excellence with a deep understanding of our clients' needs. With over 100 years of combined experience, we maintain rigorous quality standards through multi-stage inspections and use only ethically sourced materials.

Our commitment extends beyond the sale with lifetime warranties, free lifetime maintenance, and private consultations tailored to individual preferences. We pride ourselves on creating lasting relationships through transparency, integrity, and exceptional care that continues long after purchase.
Services
Custom Jewelry Design Jewelry Repairs Appraisals Diamond Brokerage Estate Jewelry Watch Services Antique Jewelry Gemstone Sales Private Consultations Financing Options
Details
  • Year established: 1973
Highlights and features
  • We offer over 100 years of combined jewelry expertise with certified professionals
  • Our lifetime warranty includes free cleaning and maintenance for all purchases
  • We implement a patented custom design process with CAD renderings and revisions
  • We provide private consultations at client-convenient locations with no obligation
  • Our in-house repair shop completes 90% of jobs within 10 business days
What people say
Excellent customer service Stunning selection Custom designs exceeded expectations Trusted jewelers Top-notch experience
Services
Custom Jewelry Design
Our custom design process transforms personal visions into unique jewelry pieces. Clients collaborate with experienced designers through consultation, CAD renderings, and detailed quotes to create one-of-a-kind creations. With in-house production capabilities and over 40 years combined design experience, we ensure precision craftsmanship meeting exact specifications while maintaining structural integrity and aesthetic appeal.
Jewelry Repairs
We provide comprehensive repair services including sizing, stone replacement, and structural restoration using professional equipment. Our two master jewelers with 90 years combined experience handle both routine and complex repairs with guaranteed workmanship. All repairs undergo final inspection to ensure durability and safety while maintaining original design integrity.
Appraisals
Professional appraisal services include retail replacement valuation, estate assessments, and comparative market analysis. Certified evaluators use specialized equipment to determine accurate values for insurance or resale purposes. We provide written documentation with detailed descriptions of materials, craftsmanship, and current market considerations for all appraised items.
Diamond Brokerage
Our brokerage service connects clients with premium diamonds and precious gemstones meeting strict quality standards. Experts guide selection based on cut, clarity, and value considerations while ensuring ethical sourcing. We offer both loose stones and mounted pieces with detailed certification documentation for all brokered items.
Estate Jewelry
We specialize in antique and estate jewelry with expert authentication and valuation services. Our collection includes rare vintage pieces and family heirlooms that undergo thorough inspection for authenticity and condition. We provide restoration services to preserve historical integrity while ensuring wearable safety for cherished legacy items.
People
Charlie Travis
Founder
Third-generation jeweler with 40+ years experience, holding business degrees from Appalachian State. Specializes in auctioneering and custom design consultation. Active community member and National Ski Patrol volunteer. Focuses on client relationships and quality assurance.
Joy Travis
Vice President
30-year jewelry industry veteran managing inventory and operations. Appalachian State graduate with expertise in diamonds and estate jewelry. Oversees client relations and quality control. Active in local community initiatives and jewelry education.
Morgan Shaw
Master Goldsmith
Master jeweler with 30+ years bench experience. Specializes in complex repairs and custom fabrication. Former store owner with technical expertise in CAD design and precious metal workmanship. Ensures structural integrity in all custom creations.
Jennie Trivette
Store Manager
20-year jewelry professional managing daily operations. Appalachian State fine arts graduate with expertise in sales, appraisals, and minor repairs. Focuses on client education and personalized service delivery for all customer interactions.
Charlie Handley
Sales Professional
Former architect turned jewelry specialist with architectural design background. Provides technical perspective on jewelry construction. Focuses on client education and matching design elements with personal style preferences through consultative selling.
Questions
What custom design options are available?
We create fully customized pieces using CAD technology, offering unlimited design possibilities with precious metals and gemstones.
Do you repair jewelry made elsewhere?
Yes, our master jewelers service all types including non-Village Jewelers pieces with guaranteed workmanship.
How do appraisals work for insurance?
Certified evaluators examine items under magnification, providing written documentation with retail replacement values and detailed specifications.
What financing options exist?
We offer dedicated credit lines with flexible payment terms for purchases, including convenient online payment options.
Can you work with heirloom jewelry?
Yes, we specialize in refashioning family heirlooms while preserving sentimental value through careful restoration techniques.
How often should jewelry be serviced?
We recommend professional cleaning and inspection every six months to maintain optimal condition and safety.