What Works Studio

Empowering Change Through Strategic Marketing

What Works Studio is a strategic sales, marketing, and creative agency based in Baltimore and San Diego. We partner with purpose-driven organizations to achieve meaningful impact and turn their visions into reality.

For over 15 years, we've helped clients in various sectors achieve transformative growth through:

• Compelling Branding: We develop distinctive identities that resonate with target audiences and establish lasting brand awareness.
• Data-Driven Marketing: We leverage analytics and tracking to optimize campaigns and ensure impactful results.
• Creative Solutions: Our team crafts engaging content, impactful visuals, and innovative campaigns that capture attention and drive action.

Our Expertise Across Industries

We specialize in serving organizations across diverse industries, including:

• Renewable Energy & Environmental: We energize sustainability initiatives through impactful storytelling and innovative campaigns.
• Healthcare: We guide organizations in attracting and engaging patients through thoughtful messaging and user-centered design.
• Institutional & Non-Profit: We empower institutions to connect with audiences, build trust, and inspire action.

Transformative Partnerships

We take pride in our collaborative approach and proven track record in:

• Developing and executing successful campaigns like Light City, a large-scale light festival that generated significant economic impact.
• Gaining viral recognition for Mr. Trash Wheel, an innovative solution to combatting plastic pollution.
• Fostering positive change with What Weekly, an online platform celebrating positive stories and local talent.

Passionate & Skilled Team

Our team comprises highly skilled individuals who are passionate about making a difference. Led by Brooke Hall Allen and Justin Allen, we have:

• Project managers ensuring seamless campaign execution.
• Social media specialists generating online engagement.
• Content creators crafting compelling stories.
• Designers producing visually captivating materials.
• Developers and copywriters aligning messaging across platforms.

Our Mission

What Works Studio is driven by the desire to empower organizations to achieve impactful outcomes. We believe in the power of strategic marketing to drive meaningful change, foster lasting connections, and achieve lasting success.