Business Details
50+ Years
experience
Your Trusted Home Builder in Western New York
Morrell Builders has been a cornerstone of residential development in Rochester, NY since 1947. As a family-owned business spanning three generations, we have built over 2,500 homes, driven by a philosophy of superior design and construction. Our leadership, including co-owners Scott and Jeff Morrell, combines decades of industry expertise with a passion for creating communities that reflect modern lifestyles. We prioritize personalized building experiences, allowing homeowners to customize every detail through our Inde Design Studio.With a focus on quality craftsmanship and customer satisfaction, we deliver homes in sought-after neighborhoods across Western New York, including Canandaigua, Victor, and Honeoye Falls. Our commitment to excellence is underscored by a comprehensive warranty program and a team dedicated to transparency and client-centric service. Over 70 years of experience positions us as a trusted leader in the homebuilding industry, blending tradition with innovation to meet evolving homeowner needs.
Services
Townhomes
Custom Residences
Low-Maintenance Homes
Single-Family Homes
Estate-Style Residences
Home Customization
Warranty Services
Details
- Year established: 1947
Highlights and features
- We offer over 70 years of experience in residential homebuilding.
- Our family-owned team prioritizes personalized, client-focused service.
- We provide customizable designs through our Inde Design Studio.
- Our homes include a comprehensive warranty program.
- We build in premier neighborhoods across Western New York.
What people say
Exceptional experience
Attention to detail
Highly recommend
Exceeded expectations
Professional team
Services
Custom Home Building
Morrell Builders crafts fully customizable single-family and estate-style homes tailored to client preferences. Our process integrates client vision with expert craftsmanship, offering options for layout, finishes, and premium features. Homes are built in premier Western New York neighborhoods, combining quality materials with modern design to meet individual lifestyles and long-term value expectations.
Townhome Development
We design and build low-maintenance townhome communities in desirable locations like Canandaigua and Honeoye Falls. These residences feature modern floorplans, energy-efficient construction, and access to community amenities. Our townhomes cater to homeowners seeking convenience without compromising on quality or design flexibility.
Design Studio Customization
The Inde Design Studio offers personalized home customization, including cabinetry, flooring, lighting, and fixtures. Clients work directly with expert designers to create spaces that reflect their style and functional needs. This service ensures every home is uniquely tailored to the homeowner's preferences and lifestyle requirements.
Warranty Programs
Every Morrell home includes a comprehensive warranty covering workmanship, materials, and major systems. The program provides post-move-in support through our customer care team, ensuring long-term peace of mind. Detailed warranty information is provided at closing for homeowner clarity.
Community Development
We create vibrant, well-connected communities with amenities fostering social engagement and convenience. Our developments prioritize location accessibility, green spaces, and neighborhood cohesion. This approach enhances residents' quality of life while maintaining property value and community appeal.
People
Jeff Morrell
Owner
Jeff Morrell co-leads Morrell Builders with a focus on operational excellence and client satisfaction. His leadership ensures the company maintains its legacy of quality while adapting to modern homebuilding trends and technologies.
Scott Morrell
Owner
Scott Morrell brings decades of industry expertise to Morrell Builders, overseeing strategic growth and community development. His commitment to craftsmanship and innovation drives the company's continued success in Western New York.
Bill Arieno
Co-Owner and Director of Sales and Marketing
Bill Arieno leads sales and marketing efforts, ensuring clients receive transparent guidance throughout the homebuilding process. His team-focused approach emphasizes clear communication and personalized service for every homeowner.
Hannah Hall
Co-Owner and Director of Accounting
Hannah Hall manages financial operations at Morrell Builders, combining fiscal expertise with a commitment to client-centric service. Her leadership ensures financial transparency and accountability across all projects.
Keith Barker
Director of Production and Service
Keith Barker oversees construction quality and post-sale service, ensuring homes meet rigorous standards. His team coordinates timely project delivery while maintaining open communication with homeowners throughout the building process.
Questions
Where do you build homes?
We build in Western New York communities including Canandaigua, Victor, Pittsford, and Honeoye Falls. Explore our current neighborhoods on the Communities page.
What home types are available?
We offer townhomes, single-family residences, estate-style homes, and ranch-style options. Many designs allow customization through our Inde Design Studio.
How long does home construction take?
Most homes take 6-9 months from groundbreaking to completion. Move-in ready homes may be available sooner depending on location and construction status.
Can I customize my home?
Yes! Our Inde Design Studio lets you personalize layouts, finishes, and features with guidance from expert designers to match your lifestyle.
Do homes include a warranty?
Every Morrell home comes with a comprehensive warranty covering workmanship, materials, and major systems. Full details are provided at closing.
How do I start the building process?
Contact our sales team or visit a model home to discuss floorplans, locations, and budgets. We'll guide you through site selection, design choices, and financing options.
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