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50+ Years
experience
Your Trusted Family Jewelers in Auburn, AL
Since 1946, Ware Jewelers has established itself as Alabama's premier family-owned jeweler, rooted in Auburn's community. Founded by Lamar and Libby Ware, our legacy combines unwavering commitment to quality craftsmanship and exceptional customer service. With locations in Auburn, Opelika, Montgomery, and Spanish Fort, we serve thousands of clients annually, offering an extensive selection of fine jewelry, including engagement rings, wedding bands, and luxury watches from renowned designers like David Yurman and TAG Heuer. Our in-house experts provide comprehensive services such as jewelry repair, pearl restringing, custom design, and appraisals, ensuring every piece meets our stringent standards for beauty and durability.

As a multi-generational business, we maintain the original mission of delivering superior value while treating every customer as a valued friend. Our team of certified professionals combines decades of industry experience with personalized attention, reflecting our belief that jewelry shopping should be both memorable and trustworthy. Through continuous expansion and adherence to traditional values, we remain Alabama's oldest continuously operating family jeweler, dedicated to exceeding expectations through expertise and integrity.
Services
Engagement Rings Wedding Bands Jewelry Repair Watch Repair Custom Design Appraisals Pearl Restringing Engraving Designer Jewelry Luxury Watches
Details
  • Year established: 1946
Highlights and features
  • We offer 78 years of family-owned jewelry expertise in Alabama
  • Our in-house experts perform all repairs and services personally
  • We carry exclusive collections from world-renowned designers
  • We maintain stringent quality standards for every jewelry piece
  • Our team provides personalized service treating customers like family
Services
Engagement Rings
Our engagement ring collection features meticulously crafted pieces from top designers, offering various styles and diamond qualities. Customers can build custom rings or select pre-designed options. Each purchase includes professional consultation and lifetime service support.
Jewelry Repair
We provide comprehensive repair solutions including ring resizing, clasp replacement, and stone setting. Our expert jewelers use advanced tools to restore damaged pieces while maintaining original integrity. All repairs are completed in-house with quality assurance.
Custom Design
Our custom design service transforms personal visions into unique jewelry creations. Clients work directly with designers through concept development, material selection, and production stages. This process ensures one-of-a-kind pieces meeting exact specifications and preferences.
Luxury Watches
We offer premium watch collections from Swiss brands like TAG Heuer and Norqain. Selection includes mechanical, automatic, and quartz models with various complications. Our specialists provide watch servicing, battery replacement, and authenticity verification for both new and pre-owned pieces.
Appraisals
Our certified appraisers evaluate jewelry for insurance, estate, or resale purposes using current market data. Each appraisal includes detailed documentation of materials, craftsmanship, and condition. We provide official reports meeting industry valuation standards.
Questions
What jewelry brands do you carry?
We feature designer collections from David Yurman, Roberto Coin, John Hardy, TAG Heuer, Norqain, and Michele watches, along with exclusive bridal brands.
Do you offer jewelry repair services?
Yes, our in-house experts perform all repairs including resizing, stone setting, and pearl restringing with a 100% satisfaction guarantee on completed work.
Can I create a custom jewelry piece?
Our custom design service allows creating unique pieces through collaborative consultation with our master jewelers from concept to final production.
Are your diamonds certified?
All diamonds over 0.5 carats come with certification from recognized grading laboratories ensuring quality and authenticity.
Do you have financing options?
We offer various payment plans through third-party providers for qualified purchases over $500 with approved credit.
What are your store locations?
We operate four locations in Alabama: Auburn, Montgomery, Opelika, and Spanish Fort with consistent inventory and service standards across all stores.
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