Call Now
Website
Call
Business Details
Emergency
services
Your Trusted Independent Insurance Agency in Bay City, MI
At Superior Insurance Group, we are committed to delivering exceptional insurance solutions tailored to meet the unique needs of our clients. With over 140 years of experience since our founding in 1882, we combine deep industry expertise with a personalized approach to ensure comprehensive coverage. Our independent agency model allows us to partner with top-rated carriers, providing clients with diverse options to balance price, policy, and service.

We prioritize fast, fair, and friendly customer service, acting as trusted advisors to protect what matters most to individuals, families, and businesses. Our ethical standards and dedication to community partnerships underscore our mission to exceed expectations in every interaction.
Services
Business Insurance Home Insurance Auto Insurance Employee Benefits Farm Insurance Contractor Insurance Workers Compensation Umbrella Insurance Flood Insurance High Net Worth Insurance
Highlights and features
  • We are an independent agency offering unbiased solutions from multiple carriers.
  • 140+ years of experience serving Michigan and beyond since 1882.
  • 6,000+ satisfied clients trust our expertise in risk management.
  • Personalized insurance strategies tailored to your unique needs.
  • 24/7 client center for claims, policy changes, and account management.
What people say
Professional, thorough, great to work with Best coverage at the best rate Walk you through policies Save families and businesses money Highly recommend
Services
Business Insurance
Comprehensive protection for companies of all sizes against risks like liability, property damage, and operational disruptions. We assess your industry-specific needs to tailor policies balancing cost, coverage, and service. Our solutions include general liability, business auto, and workers' compensation insurance.
Home Insurance
Customizable policies safeguarding homeowners against fire, theft, natural disasters, and liability claims. We offer replacement cost coverage, flood insurance, and scheduled personal property endorsements to ensure full asset protection. Annual reviews ensure evolving needs are met with optimal coverage.
Employee Benefits
Group health, dental, vision, and voluntary benefits packages designed to attract and retain talent. Our solutions include disability insurance and flexible spending accounts, tailored to employer budgets while meeting employee wellness and financial security needs through trusted carriers.
Farm Insurance
Specialized protection for farms against crop loss, equipment damage, and liability risks. Policies address unique exposures like livestock mortality and weather-related disruptions, ensuring continuity for agricultural operations through tailored risk management strategies.
Contractor Insurance
Risk management solutions for contractors including general liability, tools/equipment coverage, and workers' compensation. We address industry-specific hazards like property damage during projects and job-site injuries, ensuring compliance and financial protection for construction and service trades.
People
Paul Wiese
Chief Executive Officer
Paul Wiese leads Superior Insurance Group with a focus on ethical service and client advocacy. With decades of industry experience, he ensures the agency maintains its founding commitment to personalized insurance solutions and community engagement.
Staci Cianek
Chief Sales Officer
Staci Cianek drives sales strategy and client acquisition, leveraging her expertise in insurance markets to expand access to quality coverage. She prioritizes training teams to deliver clear, client-focused solutions aligned with evolving industry standards.
Brandy Wiese
Chief Financial Officer
Brandy Wiese oversees financial operations, ensuring fiscal responsibility and sustainable growth. Her background in insurance accounting supports strategic decision-making to maintain competitive pricing and long-term client value.
Keith Ferreri
Director of Claims
Keith Ferreri manages claims processing, advocating for clients during critical times. With a focus on efficiency and fairness, he ensures timely resolutions while upholding the agency's commitment to transparent, empathetic service.
Josh Faulk
Business Insurance Solutions and Risk Management
Josh Faulk specializes in commercial risk assessment, helping businesses identify exposures and implement tailored insurance strategies. His consultative approach ensures clients achieve compliance and operational resilience through comprehensive coverage.
Questions
What types of insurance does Superior Insurance Group offer?
We provide business insurance, home insurance, auto insurance, employee benefits, farm insurance, and specialized coverage like flood and high net worth policies.
Why choose an independent insurance agency?
As an independent agency, we work with multiple carriers to offer unbiased solutions tailored to your needs, ensuring optimal price, policy, and service.
Do you serve clients outside Michigan?
Yes, we are licensed in Florida, Illinois, Indiana, New York, and Ohio, providing coverage to clients across these states.
How can I file a claim?
Use our 24/7 client center to report claims, or contact our team directly for immediate assistance with the filing and resolution process.
What sets Superior Insurance Group apart?
Our 140+ years of experience, personalized service, and commitment to ethical standards ensure clients receive trusted, comprehensive insurance solutions.