Business Details
Your Digital Marketing Growth Partner
Elperin Consulting was founded on the belief that businesses thrive when equipped with strategic digital marketing solutions. With over a decade of experience spanning boutique ad agencies in New York City to dynamic Silicon Valley startups, our team combines deep industry expertise with a passion for empowering small businesses. We specialize in crafting tailored marketing strategies that leverage the Digital Marketing Trifectapaid, owned, and earned mediato maximize client ROI. Our Active Creative philosophy ensures every campaign is purposeful, data-driven, and designed for measurable impact.From social media and SEO to analytics training, we bridge the gap between business goals and digital success. Recognized for our client-centric approach, we prioritize transparency, education, and long-term growth. Our work with diverse industriesfrom e-commerce to nonprofitdemonstrates our adaptability and commitment to innovation. By merging analytical rigor with creative execution, we help businesses navigate the complexities of modern marketing. Whether through hands-on coaching or full-service management, our mission remains: to transform marketing into a catalyst for sustainable growth.
Services
Digital Marketing Consulting
Social Media Strategy
SEO/SEM Services
Email Marketing Strategy
Website Performance Audit
Content Strategy Development
Digital Marketing Coaching
Facebook Ads Management
Google Ads Management
Highlights and features
- We offer 10+ years of experience across ad agencies and startups
- Our Active Creative philosophy maximizes marketing ROI through purposeful design
- We combine analytics expertise with creative strategy for balanced solutions
- Clients receive hands-on training in marketing tools and performance metrics
- Proven success scaling businesses in e-commerce, media, and nonprofit sectors
What people say
Marketing super star
Increased our exposure
Creative and innovative
Effective communication training
Accelerated company growth
Services
Digital Marketing Consulting
Develop customized digital marketing strategies leveraging paid, owned, and earned media channels. We analyze business goals to create integrated campaigns across SEO, social media, and email marketing. Our data-driven approach ensures measurable ROI through continuous performance optimization and analytics reporting.
Social Media Strategy
Create and implement effective social media strategies tailored to business objectives. Services include platform selection, content calendar development, ad campaign management, and audience engagement analysis. We optimize social presence across Facebook, Instagram, and LinkedIn to build brand authority and drive conversions.
SEO/SEM Services
Improve search engine visibility through combined SEO and SEM strategies. We conduct keyword research, on-page optimization, and Google Ads campaign management. Our approach balances organic growth with targeted paid advertising to maximize qualified traffic and conversion opportunities.
Email Marketing Strategy
Design data-driven email marketing strategies to nurture leads and retain customers. Services include list segmentation, automated workflows, and A/B testing. We create engaging content that drives conversions while maintaining compliance with email marketing best practices.
Website Performance Audit
Conduct comprehensive website audits to identify optimization opportunities. We analyze user experience, technical SEO, and conversion pathways. Recommendations include actionable improvements for site speed, mobile responsiveness, and content effectiveness aligned with business objectives.
People
Sofya Elperin-Smirnov
Founder & Lead Consultant
Digital marketing expert with 10+ years in ad agencies and startups. Combines analytics expertise with creative strategy to help businesses grow through SEO, social media, and data-driven campaigns. Former roles at Zenith Optimedia and Johnson & Johnson.
Questions
What digital marketing services do you specialize in?
We specialize in SEO/SEM, social media strategy, email marketing, website audits, and data analytics training. Our approach combines paid, owned, and earned media channels for comprehensive growth.
Do you work with businesses outside Silicon Valley/New York?
Yes, while our founder has agency roots in NYC and Silicon Valley, we serve clients nationwide through virtual collaboration tools and remote campaign management.
What industries have you worked with?
Our experience spans e-commerce, pharmaceuticals, education technology, wedding services, nonprofit organizations, and digital publishing across both B2B and B2C sectors.
How do you measure marketing campaign success?
We use Google Analytics, conversion tracking, and ROI analysis to measure performance, providing monthly reports that correlate marketing efforts with business growth metrics.
Can you train our team in-house marketing tools?
Yes, our coaching services include hands-on training for Google Analytics, Facebook Ads Manager, and Google Ads platforms to build your team's marketing capabilities.
