Business Details
21 Years
experience
Emergency
services
Your Trusted Property Management Partner in Southern California
Mashcole Property Management has operated with standards of excellence in multi-family property management since 2005. Our S.P.A.R.C. principlesStaff, Pricing, Advertising, Rent Ready units, and Curb Appealensure successful asset management across Southern California. With over 7,000 units under management and 375 unique assets, we combine 20+ years of executive leadership experience with hands-on operational expertise. Our full-service approach spans due diligence, aggressive rent maximization, resident retention, and renovation projects, supported by advanced Yardi Voyager software for financial transparency.We prioritize property owners' profitability through meticulous maintenance oversight, detailed market surveys, and customized construction budgets ranging from $500,000 to $10 million. Our bilingual (English/Spanish) leadership team brings institutional-grade expertise to both mom-and-pop and national clients, maintaining 24/7 emergency response capabilities and a 98% occupancy rate through ethical tenant relations.
Services
Property Management
Asset Operation
Account Operations
Due Diligence
Maintenance Services
Financial Reporting
Leasing Services
Construction Renovation
Details
- Year established: 2005
Highlights and features
- 20+ years of multi-family property management experience since 2005
- Full-service approach from due diligence to renovation projects
- Aggressive rent maximization with detailed market surveys
- 24/7 emergency maintenance response available
- Advanced Yardi Voyager software for financial transparency
What people say
Excellent working relationship
Key part of our growth
Immediate response to maintenance
Efficient and well organized
Super responsive team
Services
Property Management
Our comprehensive property management services cover 7,000+ units across Southern California. We handle day-to-day operations, tenant relations, and maintenance coordination while maximizing asset profitability. Our team implements proven strategies for rent optimization and resident retention.
Due Diligence
We provide detailed due diligence services including unit-by-unit inspections, market surveys, and capital expense budgeting. Our reports identify renovation needs and market positioning to ensure informed investment decisions for multi-family properties.
Financial Reporting
Using Yardi Voyager software, we deliver detailed monthly financial statements including cash flow reports, budget comparisons, and bank reconciliations. Our accounting team ensures timely mortgage, tax, and insurance payments with strict compliance controls.
Maintenance Services
Our vendor network handles all property maintenance needs with supervisor oversight. We implement 24/7 emergency response systems and rigorous quality control processes to maintain property value and tenant satisfaction.
Construction Renovation
We manage renovation projects from $500,000 to $10 million, specializing in unit interiors, roofs, and capital improvements. Our team coordinates contractors while maintaining operational continuity during construction phases.
People
Joel Zide
President and COO
Real estate executive with 20+ years managing 18,000+ multi-family units. Specializes in NOI optimization through revenue enhancement and expense control. Licensed California Real Estate Broker fluent in Spanish.
Craig C. Senia
Broker of Record
MBA-holding real estate professional with 15+ years overseeing corporate operations and $86M budgets. Former Cox Enterprises VP with expertise in multi-family asset repositioning and financial management.
Julia Eickhoff-Ruiz
Vice President Operations
25+ years property management veteran specializing in asset turnaround strategies. Achieves 20%+ rental rate increases through renovation programs and operational efficiency improvements across Southern California portfolios.
Miguel Velez
Regional Property Supervisor
Licensed realtor with 20+ years experience managing 450+ unit portfolios. Specializes in capital expenditure negotiations and profit optimization while maintaining NAR membership and active transaction involvement.
Sonya Reeves
Senior Regional Property Supervisor
19-year property management expert overseeing mixed-income communities including HUD and LIHTC properties. Certified Property Manager with construction background and new development implementation experience.
Questions
What areas do you service?
We manage properties throughout Southern California including Los Angeles, Orange, San Diego, Riverside, and Kern Counties.
Do you offer 24/7 emergency maintenance?
Yes, we provide 24/7 emergency maintenance response with dedicated after-hours support.
How do rent payments work?
Residents can pay online through Loft Living or by check. Payments are due on the 1st with 3-day grace period.
What's included in your management services?
Full-service management includes leasing, maintenance, financial reporting, due diligence, and construction project management.
How do you handle property inspections?
We conduct comprehensive unit-by-unit inspections during due diligence and regular maintenance checks as needed.
Can I sublease my apartment?
Subleasing is not permitted under our standard lease agreements.
Videos
