Business Details
50+ Years
experience
Your Trusted Florist Association in Haslett, MI
Founded in 1920, the Great Lakes Floral Association (GLFA) has served as a cornerstone for florists, growers, and industry professionals across the Midwest. Our mission centers on advancing the floral industry through education, advocacy, and fostering professional partnerships. We provide year-round educational opportunities at our Professional Education Center in Haslett, MI, and through partnerships with local wholesalers. Our Certified Florist (CF) program, recognized nationwide, sets a gold standard for professional excellence. GLFA members benefit from advocacy efforts in Lansing and Washington, DC, as well as exclusive access to industry events like the Great Lakes Floral & Event Expo (GLFEE).We publish The Professional Florist magazine, offering bi-monthly insights on design trends, weddings, and sympathy arrangements. Our advocacy work ensures the industrys voice is heard in legislative discussions, while our member-exclusive discounts on insurance, credit card processing, and event pricing deliver tangible cost-saving benefits. With over a century of service, we remain committed to positioning our members at the forefront of the floral industry through innovation and collaboration.
Services
Certified Florist Program
Professional Education Center
Industry Advocacy
Event Hosting
Member Benefits
Details
- Year established: 1920
Highlights and features
- We offer nationally recognized Certified Florist (CF) certification programs.
- Our advocacy efforts represent florists in state and federal legislative discussions.
- We provide year-round educational seminars at our Haslett, MI headquarters.
- Exclusive member discounts on insurance, credit card processing, and events.
- We host the Great Lakes Floral & Event Expo, one of the country's top floral conferences.
Services
Certified Florist Program
The Certified Florist (CF) program offers rigorous training and assessment for floral professionals. Participants complete hands-on design exams and written tests covering product knowledge and industry standards. Certification enhances credibility, improves design skills, and provides marketing tools to differentiate businesses in competitive markets.
Professional Education Center
Our Haslett, MI facility hosts year-round educational seminars for florists and industry staff. Courses cover design trends, business management, and technical skills. Programs cater to shop owners, employees, and freelance designers seeking to stay current with industry advancements and refine their expertise.
Great Lakes Floral & Event Expo
The annual GLFEE conference features workshops, networking opportunities, and product showcases. Attendees gain insights into emerging trends, connect with suppliers, and participate in professional development sessions. The event serves as a hub for innovation and collaboration in the floral industry.
Industry Advocacy
GLFA advocates for florists in state and federal policy discussions. We ensure the industry's voice is heard on regulatory issues, from small business regulations to agricultural policies. Our efforts protect members' interests and promote a favorable environment for floral businesses.
Member Benefits
Members receive discounts on insurance, credit card processing, and event registrations. Additional benefits include access to The Professional Florist magazine, Google Maps visibility for flower shops, and exclusive networking opportunities with industry peers.
People
Doug Vos
President
Doug Vos leads GLFA as President, representing Dons Flowers & Gifts in Zeeland, MI. With decades of experience in family-owned floral retail, he advocates for small businesses and promotes industry education.
Allison Ludema
At Large Vice President
Allison Ludema serves as At Large Vice President, operating Ludemas Floral & Garden in Grand Rapids, MI. She focuses on expanding educational programs and strengthening partnerships within the floral community.
Cindy Ching
Executive Vice President
Cindy Ching, AIFD and CF certified, oversees GLFA's operations and educational initiatives. With expertise in floral design and association management, she drives programs that enhance member success and industry standards.
Questions
What benefits does GLFA membership offer?
Members receive discounts on insurance, credit card processing, and events, plus access to educational resources, advocacy support, and The Professional Florist magazine.
How do I become a Certified Florist?
Register for the CF program, study the manual, and pass written and hands-on exams. Exams are held biannually at GLFA's Haslett, MI facility or online via Zoom.
What is the Great Lakes Floral & Event Expo?
GLFEE is an annual conference featuring workshops, networking, and product showcases. It provides professional development and connects florists with industry leaders.
Does GLFA offer advocacy services?
Yes, GLFA advocates for florists in state and federal legislative discussions, ensuring the industry's interests are represented in policy decisions.
How can I find a Certified Florist?
Use GLFA's online directory to locate Certified Florists in Michigan and surrounding regions, ensuring quality service from trained professionals.
Videos