The Roxy

Roxy is more than just a clothing brand; it's a movement, a lifestyle, and a community of fearless and passionate individuals who embrace adventure, creativity, and self-expression. Born from the heart of surfing culture, Roxy has been empowering women for over 30 years, showcasing the strength, beauty, and freedom found in embracing life's experiences.

We believe that confidence stems from authenticity and that style is a reflection of your individuality. Our commitment to innovation and quality ensures that every piece we create is designed to move with you, both on and off the waves. Whether you're catching a sunrise surf session, conquering a mountain trail, or simply expressing your personal style in the streets, Roxy empowers you to own your journey and define your own unique path.

Our Mission

Our mission is to inspire and empower women to live life to the fullest. We strive to create clothing and gear that not only looks and feels amazing but also supports their passions and pursuits.

We believe in fostering a sense of belonging and empowering women to support each other. We strive to create a community where women feel comfortable expressing themselves, celebrating their individuality, and pushing their boundaries.

What We Offer

Roxy provides an extensive range of products designed to cater to every facet of a woman's life. Our apparel lines encompass a spectrum of styles, from the laid-back coolness of beachwear to the bold and dynamic energy of athletic wear. Discover everything from sustainable surf essentials and effortlessly chic dresses to cozy loungewear for those downtime moments.

We also offer a comprehensive collection of swimwear, covering your needs for sun-soaked adventures and poolside relaxation. Gear up with our high-performance wetsuits, rashguards, and surf accessories, designed to enhance your experience on the water.

Roxy doesn't stop at clothing and gear. We believe in creating a complete lifestyle experience. We offer expert guides and resources for everything from choosing the right surf wax to mastering a specific snow maneuver.

Beyond the Surface

As a brand deeply rooted in surfing culture, we are dedicated to protecting and preserving the ocean environment. We actively support initiatives that promote sustainability and ocean conservation. Because a healthy planet is essential for a healthy lifestyle. Roxy is more than just a brand; it's a community of like-minded individuals who share a passion for adventure, creativity, and making a positive impact on the world.