Business Details
Your Trusted Bike Shop in Harrisonburg, VA
Rocktown Bicycles is a full-service bicycle shop dedicated to enhancing every rider's experience through expert service, premium products, and community engagement. Founded by Ken Bell, a lifelong cyclist and advocate for human-powered transportation, we combine decades of industry expertise with a passion for cycling. Our team of accomplished cyclists provides personalized support for all bike types, from repairs to custom builds, while actively promoting local cycling initiatives like high school racing and trail conservation. With over 20 years of combined experience, we prioritize approachable service, technical excellence, and fostering a vibrant cycling culture in the Shenandoah Valley. 
Services
Bicycle Service & Repair
Custom Wheel Building
Suspension Rebuilds
Bike Assembly
Trail Guidance
Cycling Community Programs
Highlights and features
- We offer 24-hour turnaround on most bike repairs.
- Our staff includes certified mechanics with 20+ years of combined experience.
- We support local cycling initiatives like high school mountain biking.
- We service all bicycle types from road to e-bikes.
- Our team commutes daily by bike, testing products firsthand.
Services
Bicycle Service & Repair
Our full-service shop handles all bicycle repairs with precision. From flat tire fixes to complex mechanical issues, our experienced technicians use specialized tools to restore optimal performance. We provide free estimates and prioritize quick turnaround times while maintaining rigorous quality standards for every repair.
Custom Wheel Building
We craft custom wheelsets tailored to individual riding needs. Whether you require durable wheels for daily commuting or lightweight options for competitive racing, our builders optimize components for strength, weight, and performance. Each build ensures precise tensioning and alignment for superior ride quality.
Suspension Rebuilds
We specialize in suspension maintenance for modern mountain bikes. Our technicians perform complete fork and shock overhauls, replacing seals and oil to restore smooth operation. Regular servicing extends component lifespan and improves trail performance, ensuring your suspension functions like new.
Questions
What services does Rocktown Bicycles offer?
We provide full-service bike repairs, custom wheel builds, suspension maintenance, bike assembly, and cycling community programs. Our technicians handle all bicycle types from entry-level to high-performance models.
Do you service e-bikes?
Yes, our mechanics are trained to service electric bicycles including specialized components. We offer complete tune-ups and repairs for e-bike systems while following manufacturer maintenance guidelines.
What are your repair turnaround times?
Most repairs complete within 24 hours when requested. We prioritize urgent needs like flat fixes and brake adjustments. Complex overhauls may require additional time, with clear communication throughout the process.
Are your mechanics certified?
Our team includes certified technicians with decades of combined experience. All staff members are active cyclists who maintain current technical knowledge through manufacturer training programs and hands-on practice.
Do you support local cycling initiatives?
We actively promote regional cycling through partnerships with organizations like the Shenandoah Valley Bicycle Coalition and National Interscholastic Cycling Association. Our staff coaches youth mountain bike teams and organizes community rides.
