Business Details
34 Years
experience
Your Entertainment Public Relations Experts
Hot Schatz PR combines boutique accessibility with major agency expertise to deliver tailored public relations solutions for the entertainment industry. With over three decades of experience, we specialize in media promotion, campaign strategy, and brand development for recording artists, authors, record labels, and entertainment businesses. Our founder Schatzi Hageman brings deep industry connections from her career in Los Angeles and Nashville, having worked with iconic figures like Jeff Wald and Phil Ramone before establishing our firm in 1992. We pride ourselves on creating customized approaches that adapt to each client's unique needs, leveraging relationships with national media outlets and digital platforms to execute impactful campaigns.Our track record includes successful press rollouts for major tours, album releases, and film projects, serving clients ranging from emerging talent to music legends. Through our strategic focus on both traditional and new media channels, we maintain a reputation as one of the entertainment industry's most versatile PR firms with a presence in New York, Nashville, and Los Angeles.
Services
Media Promotion
Event Planning
Campaign Management
Press Relations
Brand Development
Digital Outreach
Tour Promotion
Album Release Strategy
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of specialized experience in entertainment PR
- Our team maintains direct relationships with major media outlets
- We develop customized campaigns tailored to each client's unique needs
- Our founder has hands-on experience with music industry legends
- We combine traditional media relations with cutting-edge digital strategies
Services
Media Promotion
We develop targeted media strategies that combine traditional press outreach with digital marketing to maximize client visibility. Our team secures coverage in major publications, TV shows, and online platforms while leveraging social media and influencer partnerships. With decades of industry relationships, we create comprehensive promotion plans tailored to each client's specific goals and target audience.
Event Planning
Our event PR services focus on generating media buzz for concerts, album releases, and entertainment industry functions. We coordinate press coverage, manage media credentials, and create promotional materials that highlight event highlights. From regional festivals to national concert tours, our team ensures maximum exposure through strategic media partnerships and targeted outreach campaigns.
Campaign Management
We design comprehensive PR campaigns that align with client objectives across traditional and digital platforms. Our approach combines media relations, content creation, and strategic partnerships to build brand awareness. With expertise in both entertainment and corporate communications, we develop measurable strategies that adapt to evolving media landscapes while maintaining consistent messaging across all channels.
People
Schatzi Hageman
Owner/Proprietor
With 30+ years in entertainment PR, Schatzi Hageman founded Hot Schatz PR in 1992 after working with industry legends. She combines hands-on experience from Los Angeles and Nashville with strategic vision to lead successful media campaigns for music artists and entertainment businesses.
Questions
What entertainment industry sectors do you specialize in?
We specialize in music industry PR for recording artists, songwriters, and record labels, plus book tours, film/TV projects, and entertainment businesses across New York, Nashville, and Los Angeles markets.
How do you approach media campaigns differently?
We create customized strategies combining traditional press outreach with digital marketing, tailoring each campaign to the client's unique needs rather than using standardized approaches.
What experience does your team have with major artists?
Our founder worked with entertainment icons including Badfinger, Chicago, and Sylvester Stallone before launching our firm in 1992, bringing decades of hands-on industry experience to every client relationship.
How do you measure PR campaign success?
We track media placements across traditional and digital platforms while monitoring audience engagement metrics, adjusting strategies based on measurable results and evolving campaign objectives.
