Business Details
50+ Years
experience
Your Trusted Partner for Packaging Solutions in Atlanta
Founded in 1932, General Paper Goods has built a legacy of delivering innovative labeling, packaging, and facility maintenance solutions. As a family-owned business, we prioritize understanding our clients' unique needs and crafting tailored solutions that enhance efficiency and profitability. Our commitment to cutting-edge technology, including state-of-the-art digital and flexographic printing, ensures we meet the highest standards of quality and sustainability. With over 90 years of experience, we combine industry expertise with a collaborative approach to support supply chain optimization.Our team of dedicated professionals works tirelessly to provide reliable service, personalized support, and cost-effective strategies tailored to each client's operations. This enduring focus on partnership and innovation has made us a trusted leader in the Southeast, serving diverse industries with customized solutions that drive success.
Services
Genflex Labeling
Packaging Solutions
Facility Maintenance
Graphic Design
Vendor Managed Inventory
Details
- Year established: 1932
Highlights and features
- We offer 90+ years of expertise in labeling and packaging innovation.
- Our in-house pre-press and digital plate-making ensure rapid turnaround.
- We provide UL-certified label printing for safety-critical applications.
- Our VMI solutions optimize inventory management for just-in-time delivery.
- Family-owned commitment to personalized service and long-term partnerships.
What people say
Delivers what I want
Solutions that gave us competitive edge
Quality of labels is exceptional
Team drove supplies during emergencies
Improved our efficiency significantly
Services
Genflex Labeling
Genflex provides full-service prime label conversion using digital and flexographic printing technologies. We produce shrink sleeves, flexible pouches, and pressure-sensitive labels with cold foil and specialty varnishes. Our in-house capabilities ensure quick turnaround for custom labeling solutions that meet brand-specific requirements.
Packaging Solutions
We offer comprehensive packaging solutions including custom boxes, stretch film, poly bags, and engineered performance films. Our experts design protective packaging systems while optimizing supply chain efficiency through equipment integration and inventory management strategies tailored to client operations.
Facility Maintenance
Our facility maintenance division provides cleaning products, hygiene dispensers, and property fixtures from trusted brands. We focus on sustainable solutions that enhance workplace safety while maintaining cost-effectiveness through strategic vendor partnerships and just-in-time delivery systems.
Graphic Design
Our design team creates 3D container visuals and label artwork to ensure perfect brand representation. Using advanced imaging technology, we help clients visualize final products before production, minimizing revisions and accelerating time-to-market for packaging projects.
Vendor Managed Inventory
VMI solutions allow clients to maintain optimal stock levels through warehouse slot management. We handle product storage and on-demand shipping, reducing inventory costs while ensuring critical supplies remain available for immediate delivery to production lines.
People
Kevin Florence
President & CEO
Third-generation family owner with leadership in financial strategy and corporate operations. BBA in Finance from Mercer University, driving innovation while maintaining family business values through technological investments.
Jeffrey Florence
Executive Vice President
Manages key client relationships with 40+ years of industry experience. Joined in 1980, instrumental in company acquisition in 1999, focusing on long-term client partnerships and business development strategies.
Shawn Hendrix
Production Manager
20-year flexo printing expert overseeing Genflex operations. Holds science and printing technology degree from Georgia Southern University, ensuring production excellence through advanced manufacturing techniques and quality control systems.
David Shivers
Vice President/General Manager
Business management graduate with 25+ years in administrative leadership. Oversees IT, HR, and facility operations while maintaining safety standards, combining strategic planning with day-to-day operational excellence.
Barbara Geiger
Controller
Certified accounting professional managing financial operations since 1997. Expertise in operational costing and financial reporting, ensuring fiscal responsibility through accurate accounting practices and budget management.
Questions
What industries do you serve?
We support food & beverage, chemical manufacturing, transportation, aviation, and consumer goods sectors with customized labeling, packaging, and facility maintenance solutions.
How do you handle urgent supply needs?
Our Atlanta-based team provides emergency deliveries for critical supplies, with local sales representatives available to resolve urgent inventory issues outside regular business hours.
Can you assist with sustainable packaging?
Yes, we specialize in eco-friendly packaging materials and facility maintenance products that reduce environmental impact while maintaining cost efficiency and operational effectiveness.
Do you offer digital printing services?
Our Genflex division provides digital printing using HP Indigo WS6800 technology for high-quality, customizable labels with quick turnaround times and reduced waste.
How do you ensure label quality?
We employ state-of-the-art flexographic and digital printing technologies with in-house plate making and color management systems to guarantee consistent, high-quality label production.
What is your return policy?
We focus on preventing issues through quality control, but defective products are replaced immediately upon verification through our customer service team.
