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Business Details
23 Years
experience
Luxury Custom Home Builders in Grand Rapids, MI
New Urban Home Builders is a boutique general contractor with over two decades of experience specializing in design-focused custom homes and renovations across Grand Rapids and Lakeshore areas. Our team combines high-performance construction techniques with a commitment to creative collaboration, working closely with architects and interior designers to bring visionary architecture to life. We prioritize personalized service, maintaining a limited project portfolio to ensure elite client engagement throughout every phase of construction. Our process emphasizes transparent communication, celebrating project milestones with homeowners while delivering results on time and within budget.

With a foundation built on engineering expertise and a passion for architectural integrity, we extend our commitment beyond project completion through comprehensive warranty and maintenance support. Our leadership team brings extensive industry experience, including certifications from the National Association of Home Builders and active roles in local design and construction communities. We foster relationships with clients and trade professionals alike, driven by a shared dedication to quality craftsmanship and innovative residential design.
Services
Custom Homes Renovations Modern Design LEED Certified High-Performance Construction Contemporary Design Residential Construction Luxury Homes Design-Focused Projects Collaborative Process
Details
  • Year established: 2003
Highlights and features
  • We offer 25 years of experience in high-performance custom home construction.
  • Our team includes NAHB-certified professionals with engineering expertise.
  • We maintain elite personalized service through a limited project portfolio.
  • We provide ongoing warranty and maintenance support post-project completion.
  • Our process ensures transparent communication and timely project execution.
Associations and certifications
  • National Association of Home Builders, Certified Graduate Builder (CGB)
  • National Association of Home Builders, Certified Green Professional (CGP)
What people say
Seamless process Exceptional quality Trustworthy team On-time delivery Creative solutions
Services
Custom Homes
We design and construct bespoke luxury homes tailored to individual client preferences. Our process integrates architectural vision with high-performance building techniques to create energy-efficient, durable, and aesthetically striking residences. Clients benefit from direct collaboration with experienced project managers and access to trusted trade professionals throughout the construction journey.
Renovations
Our renovation services transform existing spaces while maintaining structural integrity and enhancing functionality. We specialize in modernizing mid-century and older homes with contemporary design elements and improved energy efficiency. Clients receive personalized solutions that balance budget constraints with quality outcomes through transparent cost management and phased project execution.
Modern Design
We implement cutting-edge modern architectural principles in both new constructions and renovations. Our expertise includes clean lines, open floor plans, and integration of natural elements with advanced building systems. Clients gain access to innovative design solutions that combine aesthetic appeal with practical living requirements for long-term satisfaction.
LEED Certified
Our LEED-certified construction services prioritize environmental sustainability without compromising quality. We incorporate energy-efficient systems, eco-friendly materials, and water conservation technologies into residential projects. Clients benefit from reduced operating costs, healthier living environments, and compliance with rigorous green building standards through expert guidance.
High-Performance Construction
We specialize in building science-driven homes that optimize energy efficiency and durability. Our approach includes advanced insulation techniques, thermal envelope optimization, and smart home integration. Clients receive residences that maintain comfort while minimizing utility costs and environmental impact through proven construction methodologies.
People
Scott Branc
Owner, Principal
Former engineer and NAHB-certified builder with 20+ years in residential construction. Founded New Urban in 2003, served on HBA boards, and champions modern design through industry leadership and community involvement with Habitat for Humanity.
Wayne Van Noord
Project Manager
Transitioned from engineering to residential construction with expertise in high-end trim carpentry and project coordination. Joined New Urban in 2022 after founding VNC Group, bringing detailed planning skills and extensive local market knowledge to client projects.
Brandon Van Noord
Project Manager
Two-decade construction veteran with commercial and residential experience. Joined New Urban in 2021 after production builder role, specializing in translating architectural designs into reality through trades coordination and client communication.
Jake Wilgus
Site Supervisor
Construction finance graduate with diverse experience in insulation systems and project management. Joined New Urban after Grand Valley State University studies, managing job site operations and client communication through Buildertrend software expertise.
Alison Black
Hospitality & Office Manager
MPA holder with communications expertise managing client relations and internal operations. Joined New Urban in 2015, overseeing project communication systems and improving organizational efficiency while advocating for equitable housing access.
Questions
What types of projects does New Urban Home Builders specialize in?
We specialize in luxury custom homes and renovations with a focus on modern design, LEED certification, and high-performance construction techniques across Grand Rapids and Lakeshore areas.
How long has New Urban Home Builders been in business?
Founded in 2003 by Scott Branc, our team brings over two decades of combined experience in residential construction and design-focused building projects.
Do you work with out-of-state architects or designers?
Yes, we collaborate with local and external design professionals using digital tools to ensure seamless communication and execution of architectural visions regardless of location.
What areas do you serve?
We primarily serve Grand Rapids and Lakeshore regions in Michigan, maintaining strong local trade relationships while supporting projects across West Michigan.
What certifications does your team hold?
Our leadership includes NAHB Certified Graduate Builders and Certified Green Professionals with expertise in modern construction methods and sustainable building practices.
What post-construction support do you provide?
We offer comprehensive warranty assistance and maintenance support after project completion, ensuring long-term satisfaction with our workmanship and building systems performance.