Business Details
33 Years
experience
Your Premier Flooring Solution in Belleville, IL
Founded in 1993 by Julie and Doug, Custom Floors & More began as a home-based flooring business driven by the desire for greater flexibility and client-focused service. Over 32 years, we've evolved from a small startup to one of the St. Louis Metro area's most reputable flooring providers while maintaining our founding commitment to quality and personalized attention. Our team combines extensive industry expertise with hands-on experience, offering comprehensive solutions from product selection to professional installation. We prioritize understanding each client's unique needs, ensuring tailored recommendations and precise execution for every project. Our longevity reflects our dedication to adapting with industry advancements while upholding core values of integrity and customer satisfaction.Through economic shifts and market changes, we've consistently delivered reliable service, building lasting relationships with homeowners and contractors alike. Our success stems from listening to customer feedback and continuously refining our processes to exceed expectations. As a locally owned business, we take pride in contributing to community growth through superior craftsmanship and transparent communication. Our 32-year track record demonstrates that exceptional results come from combining product knowledge with unwavering service standards. Today, we remain committed to providing the Belleville area with innovative flooring solutions backed by decades of trusted experience.
Services
Carpet Installation
Hardwood Flooring
Tile Installation
Luxury Vinyl Plank
Natural Stone Flooring
Area Rug Sales
Laminate Flooring
Glass Tile Installation
Metal Tile Solutions
Vinyl Flooring
Details
- Year established: 1993
Highlights and features
- 32 years of dedicated flooring expertise in the St. Louis Metro area
- Offering accurate in-home estimates with personalized recommendations
- Professional installation team trained in latest flooring technologies
- Convenient financing options for complete project flexibility
- Maintained family-owned commitment to transparent communication since 1993
What people say
Accurate estimates
Professional installers
Great selection
Family-owned service
32-year reputation
Services
Carpet Installation
Our carpet installation service combines premium material selection with expert craftsmanship for lasting comfort and aesthetics. We guide clients through fiber types, padding options, and wear warranties to ensure optimal performance. Each installation follows industry-standard preparation protocols for flawless results.
Hardwood Flooring
Custom hardwood flooring solutions feature domestic and exotic species with multiple finish options. Our specialists handle subfloor preparation, moisture testing, and precise plank installation techniques. We offer both traditional nail-down and modern glueless floating systems for residential applications.
Tile Installation
Professional tile installation covers ceramic, porcelain, and natural stone applications with custom layout planning. We prepare surfaces with cement backer boards and thinset mortar for lasting adhesion. Our team executes intricate patterns and cuttings for both functional and decorative spaces.
Luxury Vinyl Plank
Luxury vinyl plank installations provide waterproof, durable alternatives to natural materials. We offer click-lock and glue-down systems suitable for high-moisture areas. Our process includes subfloor leveling and acclimation guidance to prevent future issues while maintaining manufacturer warranties.
Area Rug Sales
Our curated area rug collection complements installed flooring with varied sizes, materials, and designs. We assist in selecting appropriate pile heights and traffic-rated options for different spaces. Each recommendation considers existing color schemes and functional requirements for residential environments.
People
Julie
Co-Founder
With prior experience as a Sherwin Williams territory sales manager, Julie co-founded Custom Floors & More in 1993. Her industry knowledge and client-focused approach have shaped the company's customer service philosophy over 32 years of operation.
Doug
Co-Founder
Joining full-time six months after launch, Doug transitioned from corporate employment to co-own Custom Floors & More. His leadership has been instrumental in scaling operations while maintaining hands-on project oversight throughout their 32-year business journey.
Questions
What flooring types do you specialize in?
We offer carpet, hardwood, tile, luxury vinyl, natural stone, and area rugs with expert installation for residential properties.
Do you provide in-home estimates?
Yes, we offer free professional in-home estimates with personalized product recommendations based on your space and needs.
Are financing options available?
We provide flexible financing plans to help customers complete their flooring projects at manageable monthly payments.
How long have you served the Belleville area?
Since 1993, we've delivered flooring solutions to Belleville residents, maintaining our family-owned business for 32 years.
What sets your installation apart?
Our team receives ongoing training in modern techniques while following strict preparation protocols for lasting results.
Can you help with commercial flooring?
While primarily residential, we handle select commercial projects and recommend appropriate high-traffic materials for business spaces.
