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Business Details
21 Years
experience
Custom Signage & Graphics Solutions in Webster, NY
Founded in 2005, Vital Signs has established itself as Rochester, NY's most complete sign and graphics company. Our team of skilled professionals combines creativity, technical expertise, and precision to deliver custom visual marketing solutions that elevate brands. With a state-of-the-art 15,000 sq. ft. facility and 18 team members, we offer end-to-end services including design, fabrication, and installation of exterior/interior signage, vehicle wraps, and large-format displays. As a 3M Certified Graphics Installation Company, we maintain the highest industry standards through certified technicians and cutting-edge technology.

Our growth since 2005 reflects our commitment to quality materials, innovative design, and exceptional customer service. We specialize in creating eye-catching branding solutions that combine durability with visual impact, serving both local businesses and national clients. Our WBENC-certified women-owned status underscores our dedication to diversity and excellence in the signage industry.
Services
Channel Lettering Monument Signs Vehicle Wraps Event Displays Yard Signs Vinyl Banners Architectural Graphics ADA Compliant Signage Digital Printing Sign Installation
Details
  • Year established: 2005
Highlights and features
  • Our in-house design team creates visually compelling brand solutions
  • Project managers ensure seamless execution from concept to completion
  • State-of-the-art fabrication facility with advanced manufacturing equipment
  • Western New York's most diverse sign and graphics capabilities
  • Certified installations performed by industry-trained technicians
Associations and certifications
  • 3M Certified Graphics Installation Company
What people say
BEST quality materials Excellent turn-around time High quality end result Patient and creative staff Professional workmanship
Services
Vehicle Wraps
Full and partial vehicle wraps using high-performance 3M vinyl materials with protective overlaminate. Our certified installers apply precision-fitted graphics to cars, trucks, trailers, and boats. Ideal for businesses seeking maximum visibility through mobile advertising solutions that withstand daily wear and weather conditions.
Channel Lettering
Custom aluminum channel letters with LED or neon illumination options. Available in face-lit, halo-lit, or combination styles with acrylic face options. Durable, weather-resistant construction ensures long-term visibility for commercial storefronts and corporate buildings.
Monument Signs
Architectural freestanding signs with concrete or steel bases and dimensional lettering. Available with or without illumination, these durable signs provide high visibility for businesses, office parks, and residential communities while complying with local zoning regulations.
Event Displays
Portable pop-up fabric displays with aluminum frames in multiple sizes. Includes options for LED lighting, endcaps, and branded counters. Lightweight, easy-to-assemble solutions for trade shows, corporate events, and promotional marketing campaigns.
Yard Signs
Custom corrugated plastic signs with UV-resistant direct-to-surface printing. Available in standard and heavy-duty options with metal stakes. Ideal for real estate promotions, political campaigns, and temporary business advertising with quick turnaround times.
People
Josh Palmer
Owner | Founder
Founder of Vital Signs with 20+ years experience in sign making and vehicle wraps. Developed expertise in large-format graphics while building the company into Western NY's leading sign solutions provider.
Amy Catalano
Owner | Operations
Co-owner responsible for operations management. Brings extensive leadership experience in large-format marketing solutions. Certified women-owned business advocate and key partner in company expansion.
Randy DiSalvo
Creative Director
Leads graphic design team with focus on innovative visual solutions. Ensures creative concepts translate effectively into signage and vehicle graphics while maintaining brand consistency.
Questions
What file types do you require for sign/vehicle wrap designs?
We require 300dpi PDF files with fonts converted to outlines. Files should be in CMYK color mode with proper bleeds and cut paths as specified by your project manager.
Do you handle sign permit acquisition for exterior signs?
Yes, we can manage the entire permit process including code research, design compliance, and municipal submissions for a fee.
What payment terms do you require?
50% deposit before production begins with remaining balance due at completion. Accepted methods include cash, check, credit cards, and ACH transfers.
How long does a vehicle wrap installation take?
Full wraps typically take 1-3 working days. Total process from design approval to installation completion usually takes 4-8 weeks depending on project complexity.
Can vehicle wraps be removed without damaging paint?
Yes, wraps are designed for professional removal without damaging original paint. Removal service available for vehicles originally wrapped by us.