Business Details
Healthcare Marketing Experts You Can Trust
We are Jensen-Honick, a dedicated healthcare marketing and communications agency committed to delivering strategic, results-driven solutions. Our team combines deep industry expertise with creative problem-solving to address complex marketing challenges for health plans and providers. With decades of collective experience, we specialize in developing tailored campaigns that enhance client visibility, improve member engagement, and drive measurable outcomes. Our services span regulatory-compliant materials, sales support tools, niche marketing initiatives, and comprehensive brand development.We pride ourselves on being collaborative partners, offering flexible engagement models that adapt to our clients' evolving needs while maintaining rigorous attention to detail and executional excellence. Our proven track record with industry leaders demonstrates our ability to translate business objectives into impactful marketing strategies that deliver tangible value.
Services
Marketing Strategy
Member Education Materials
Creative Services
Direct Mail Campaigns
Advertising Content
Sales Support Tools
Niche Marketing
Regulatory Compliance
Highlights and features
- We offer 30+ years of specialized healthcare marketing expertise
- Our team provides strategic planning with tactical execution excellence
- We deliver customized solutions for Medicare, Medicaid, and commercial health plans
- Our proven track record includes work with 15+ major healthcare organizations
- We maintain rigorous compliance with federal regulatory requirements
Services
Marketing Strategy
We develop comprehensive marketing strategies tailored to healthcare organizations' unique needs. Our approach combines market analysis, competitive intelligence, and regulatory insights to create actionable plans that drive growth. Clients benefit from customized solutions that align with business objectives while maintaining compliance with industry standards.
Member Education Materials
We create clear, engaging educational resources for health plan members. Our materials explain complex benefits and services through accessible formats like handbooks, summaries, and campaign materials. These resources improve member understanding while supporting compliance with federal communication requirements for Medicare and Medicaid plans.
Creative Services
Our creative team delivers compelling visual communications including brochures, presentations, and campaign assets. We combine copywriting, graphic design, and production expertise to create materials that reinforce brand identity and effectively convey key messages to target audiences across multiple platforms.
Regulatory Compliance
We ensure marketing materials meet all federal regulatory requirements for health plans. Our expertise covers Annual Notice of Changes, Evidence of Coverage documents, and Summary of Benefits preparation. This service helps clients maintain compliance while improving member comprehension of critical plan information.
Sales Support Tools
We develop customized sales presentations and benefit summaries that help healthcare organizations convert prospects. Our tools provide field sales teams with accurate, persuasive materials that highlight plan advantages while maintaining regulatory compliance. This service has supported record enrollment numbers for major health insurers.
People
Shari Jensen
Co-Founder
Healthcare marketing expert with 25+ years of experience developing strategic communications for major health plans. Specializes in regulatory compliance and member engagement initiatives that drive measurable business results through effective marketing solutions.
Lesa Honick
Co-Founder
Seasoned marketing professional with extensive experience creating educational materials and sales enablement tools for healthcare organizations. Focuses on translating complex medical information into accessible content that improves member understanding and supports business growth objectives.
Questions
What healthcare marketing services do you specialize in?
We specialize in strategic planning, regulatory-compliant materials, member education resources, sales enablement tools, and niche marketing campaigns tailored to healthcare organizations' specific needs.
Which health plan types do you work with?
We serve Medicare Advantage plans, Medicaid providers, commercial insurers, and integrated health systems across California, Texas, New Mexico, and other key markets.
How do you ensure regulatory compliance?
Our team maintains current expertise in CMS requirements and federal guidelines through continuous training and direct collaboration with regulatory affairs professionals at client organizations.
Can you handle large-scale marketing projects?
Yes, we've successfully managed multi-market campaigns and complex document production for major health insurers like UnitedHealth Group and Anthem Blue Cross.
What makes your agency different?
Our combination of healthcare industry expertise, regulatory knowledge, and creative execution capabilities enables us to deliver marketing solutions that drive measurable business outcomes for clients.
