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Business Details
50+ Years
experience
Your Trusted Jewelry Store in Blackstone, VA
Established in 1951, Watkins Jewelers has built a legacy of excellence in the jewelry industry, rooted in a tradition dating back to 1936. As a family-owned, third-generation business based in Blackstone, Virginia, we specialize in appraisals, custom jewelry design, engraving, precious metal buying, and comprehensive repair services. Our commitment to leveraging modern technology while preserving traditional craftsmanship ensures precision and artistry in every project. With two full-time jewelers boasting over 30 years of combined experience, we perform all repairs on-site, guaranteeing your valuables never leave our premises. Our team, including fourth-generation jeweler Will Watkins, prioritizes personalized service, transparent pricing, and ethical practices.

Recognized for our expertise in estate jewelry and class rings, we maintain rigorous quality standards for both new and pre-owned pieces. Customer satisfaction remains our cornerstone, evidenced by decades of loyal clientele and testimonials praising our integrity and technical proficiency. We adhere to strict industry regulations for precious metal transactions, requiring proper identification to ensure compliance and security. Our engraving department combines diamond drag and laser technologies to deliver intricate designs across diverse materials, serving both individual and corporate clients.
Services
Appraisals Custom Jewelry Engraving Gift Registry Precious Metal Buying Repairs Watches Class Rings
Details
  • Year established: 1951
Highlights and features
  • We offer third-generation jewelry expertise since 1951
  • Our on-site repair service ensures jewelry never leaves our store
  • We combine traditional craftsmanship with modern 3D printing technology
  • Our engraving department handles complex projects on multiple materials
  • We maintain strict compliance with precious metal transaction regulations
What people say
Kind, honest and helpful Quick repairs Professional attitudes Engagement ring expertise No charge service
Services
Appraisals
We provide three specialized appraisal services: Insurance Replacement, Fair Market Value, and Estate Appraisals. Our certified professionals determine accurate valuations for insurance, sales, or estate settlement purposes. All appraisals conducted on-site with items typically requiring inspection and temporary storage.
Custom Jewelry
Our master jewelers create unique pieces using hand fabrication and 3D printing technology. We transform client concepts into reality through lost wax casting and traditional metalworking techniques. Specializing in one-of-a-kind engagement rings and personalized jewelry designs.
Engraving
Offering diamond drag and laser engraving services for metal, glass, wood, and plastic. Our experts handle intricate designs on jewelry, awards, and specialty items like gun stocks and commemorative plaques. Capable of logo creation and restoration work.
Precious Metal Buying
We purchase gold, silver, and platinum items including coins and scrap materials. Transactions follow strict legal requirements with proper ID verification. We provide competitive pricing based on current market values and professional assessment.
Repairs
Our experienced jewelers perform comprehensive repairs including ring sizing, prong restoration, and chain welding. Services cover watch maintenance, pearl restringing, and complex restorations. All work completed in-house with a 30+ year combined experience team.
People
Tom Watkins
Owner
Third-generation owner with deep knowledge of jewelry valuation and estate pieces. Maintains family tradition of excellence while overseeing daily operations and customer service standards.
Polly Watkins
Owner
Co-owner managing administrative operations and client relations. Ensures consistent application of the family's core values established in 1951 while maintaining modern business practices.
Tate Watkins
Engraving Specialist
Handles engraving operations using both traditional and modern techniques. Specializes in complex logo work and restoration projects, combining technical skill with artistic precision for diverse materials.
Will Watkins
Jeweler & Appraiser
Fourth-generation jeweler managing floor operations and bench work. Certified appraiser with expertise in custom design and repair services, continuing the family's commitment to technical excellence.
Questions
What jewelry services do you offer?
We provide appraisals, custom design, engraving, precious metal buying, and comprehensive repair services including watch maintenance and ring sizing.
Do you perform jewelry repairs on-site?
Yes, all repairs are completed in-house by our experienced jewelers with over 30 years of combined bench experience.
What appraisal types are available?
We offer Insurance Replacement, Fair Market Value, and Estate Appraisals for various valuation needs.
Can you create custom jewelry?
Our team specializes in custom designs using both traditional fabrication and 3D printing technology for unique pieces.
What precious metals do you buy?
We purchase gold, silver, platinum, and coins with proper identification required for all transactions.
Are engraving services available?
Yes, we offer diamond drag and laser engraving for metal, glass, wood, and plastic items.