Business Details
Results-Driven Advertising Agency in Ithaca, NY
East Shore Marketing is a results-driven advertising agency with over 30 years of experience navigating the evolving media landscape. Our team combines deep industry expertise with advanced technologies to deliver integrated marketing solutions tailored to diverse business goals. We specialize in media planning, digital advertising, and performance-driven strategies that maximize client ROI. Our approach integrates paid, owned, and earned media to convert new users into loyal customers through real-time data analysis.With a client-centric philosophy, we function as an extension of internal marketing teams, offering transparency and measurable outcomes across industries like tourism, finance, education, and senior living. Our commitment to innovation ensures brands stay competitive in both traditional and emerging digital channels.
Services
Paid Digital Advertising
PPC Management
Social Media Management
Video Marketing
OOH Advertising
Digital Audio Advertising
Media Planning
Email Marketing
Landing Page Design
Content Marketing
Highlights and features
- We offer 30+ years of experience in media planning and digital advertising.
- Our team provides real-time campaign performance tracking and optimization.
- We integrate paid, owned, and earned media strategies for holistic marketing.
- Our advanced audience targeting technologies maximize ad ROI.
- We function as an extension of your internal marketing team with transparency.
What people say
Creative and thoughtful
Data-driven and down-to-earth
Kept us updated with trends
Valuable asset to our team
Proven expertise in marketing
Services
Paid Digital Advertising
Our paid digital advertising services leverage Google, Amazon, and social media platforms to target competitive keywords and high-performing ad placements. We optimize campaigns for maximum ROI through real-time data analysis and strategic bidding. Our approach ensures measurable results while maintaining cost-effective marketing spend for businesses across industries.
PPC Management
We specialize in comprehensive PPC management across Google Ads, Amazon Advertising, and social media platforms. Our experts conduct keyword research, campaign optimization, and real-time performance tracking to maximize click-through rates. Services include conversion tracking, landing page consultation, and Google Grant management support for non-profits.
Social Media Management
Our social media management covers strategy development, content creation, and paid advertising across Facebook, Instagram, LinkedIn, TikTok, and Twitter. We conduct comprehensive audits, audience analysis, and campaign optimization to build brand presence. Services include organic content planning and paid social media advertising strategies.
Video Marketing
We create strategic video marketing campaigns for YouTube and digital platforms to boost brand awareness and engagement. Our services include platform selection, content strategy, AR video production, and performance tracking. We help businesses leverage video's shareability to increase sales and customer connections.
OOH Advertising
Our out-of-home advertising solutions create impactful campaigns for billboards, transit ads, and public spaces. We combine demographic targeting with strategic placement to maximize impressions. The service includes campaign design, media buying, and performance measurement for traditional and digital OOH formats.
People
Paula M. Tarallo
Founder/President
With 30+ years in marketing, Paula founded East Shore Marketing after leading Time Warner's advertising division. She brings expertise in media strategy, revenue growth, and digital transformation. A Cornell and Ithaca College instructor, she focuses on innovative marketing solutions and community leadership.
Chirag Saluja
Performance Marketing Director
Chirag specializes in digital advertising and ROI optimization through data analysis. He manages PPC strategies across Google, Amazon, and social platforms while exploring AI and machine learning applications. Fluent in Hindi and Punjabi, he brings multilingual marketing insights to client campaigns.
Jessica Swarthout
Graphic Designer/Marketing Specialist
Jessica creates visual marketing materials and manages brand identities using Adobe Creative Cloud. She develops digital content and social media strategies while bringing creative direction to client projects. Her outdoor enthusiasm inspires nature-focused design approaches.
Maria Telincho
Digital Marketing Specialist
Maria specializes in educational outreach and brand storytelling across digital platforms. With museum content marketing experience, she develops strategic campaigns for immersive exhibitions. Her background in writing and international education informs global marketing strategies.
Tim Gera
Video Producer
Tim combines narrative storytelling with production expertise to create compelling branded content. He manages video projects from concept to completion, focusing on documentary and narrative filmmaking techniques that enhance marketing messages.
Questions
What industries does East Shore Marketing specialize in?
We serve tourism, finance, education, senior living, hospitality, and non-profit sectors with tailored marketing solutions.
How do you measure campaign success?
We use real-time dashboard reporting to track performance across channels and optimize for measurable ROI.
What digital advertising platforms do you support?
We manage campaigns on Google, Amazon, Facebook, LinkedIn, Instagram, TikTok, and YouTube platforms.
Do you offer local and global marketing strategies?
Yes, we combine local Finger Lakes expertise with global digital strategies to reach target audiences effectively.
How do you approach media planning?
We integrate paid, owned, and earned media strategies with advanced audience targeting technologies for optimal results.
