Business Details
29 Years
experience
Your Trusted Partner for Brand Strategy & Design Solutions
Sharper Creative is a brand development agency specializing in strategic branding, design, and event graphics for small businesses, nonprofits, and associations. Founded in 1997, we combine 25+ years of industry experience with a client-centric approach to create brands that stand out and drive growth. Our proven process uncovers each client's unique value proposition, translating it into compelling visual identities and messaging.We prioritize clarity, consistency, and market differentiation, offering tailored solutions from foundational branding to comprehensive rebranding projects. Our team of seasoned designers and strategists delivers high-impact results without the overhead of large agencies, maintaining a focus on strategic alignment and creative excellence across all deliverables.
Services
Brand Strategy
Logo Design
Visual Identity
Event Branding
Rebranding
Brand Guidelines
Marketing Collateral
Social Media Design
Presentation Design
Brand Messaging
Details
- Year established: 1997
Highlights and features
- 25+ years of brand development expertise across diverse industries
- Proven process combining strategic discovery with creative execution
- Integrated strategy and design services under one roof
- Client-focused approach with personalized attention to detail
- Award-winning designs that deliver measurable business impact
What people say
Gorgeous graphics
Exceeded expectations
Professional and a pleasure
Creative solutions that elevate
Brand stands out now
Services
Brand Strategy
Our brand strategy services help organizations clarify their market position through comprehensive discovery sessions and competitive analysis. We identify key differentiators and develop strategic frameworks that guide all brand communications. Clients receive actionable insights and positioning statements that align business goals with audience needs, creating a foundation for consistent brand expression across all touchpoints.
Brand Design
We create cohesive visual identities that translate strategic positioning into compelling design elements. Our process develops logos, color systems, typography frameworks, and brand applications that ensure consistent market recognition. Each design solution balances timeless appeal with contemporary relevance, delivering brand assets that work seamlessly across digital and print platforms while maintaining distinct brand personality.
Event Branding
Our event branding solutions create immersive brand experiences through environmental graphics and promotional materials. We develop cohesive visual systems that extend brand identity to physical and virtual events, including signage, stage designs, and digital assets. The approach ensures brand consistency while creating memorable attendee experiences that reinforce event objectives and enhance sponsor visibility.
Rebranding
We guide organizations through strategic rebranding initiatives that realign brand expression with current business goals. The process includes market research, brand audits, and stakeholder interviews to identify necessary changes. Our team develops updated brand frameworks and visual systems that maintain brand equity while positioning organizations for future growth and market relevance.
Brand Messaging
Our messaging development creates clear, consistent brand communication frameworks. We craft core brand statements, tone guidelines, and key messaging pillars that resonate with target audiences. The process ensures all written brand communications align with strategic positioning while maintaining authentic voice across marketing materials, websites, and advertising campaigns.
People
Susan Harper
Founder & Creative Director
With 25+ years in brand design, Susan leads creative strategy at Sharper Creative. Her expertise in visual storytelling combines artistic vision with business strategy, delivering brands that resonate with audiences and drive growth for clients across diverse industries.
Gary Treer
Creative Strategist
Gary brings strategic thinking to brand development, specializing in uncovering unique market positions. His background in marketing communications helps translate business goals into compelling brand narratives that guide both strategy and creative execution.
Kate Schaffner
Brand Developer
Kate specializes in transforming complex brand concepts into clear messaging frameworks. With extensive experience in brand positioning, she ensures strategic consistency across all client deliverables, from foundational messaging to final design implementation.
Questions
What industries do you work with?
We work with small businesses, nonprofits, and associations across all sectors, including technology, manufacturing, professional services, and event-based organizations.
Do you handle both strategy and design?
Yes, we offer full-service branding that includes strategic discovery followed by creative execution for cohesive brand solutions.
How long does a branding project take?
Timelines vary by scope: foundational branding takes 3-4 weeks, comprehensive brand strategy requires 8 weeks, and full visual identity projects typically last 6-12 weeks.
Can you help with event-specific branding?
We specialize in event graphics and branding that create immersive experiences through environmental design and promotional materials for both physical and virtual events.
What makes your approach different?
Our process combines strategic discovery with creative execution, focusing on market differentiation and business outcomes rather than just visual aesthetics.
