Business Details
21 Years
experience
Your Trusted PR Partner in Philadelphia
Media Friendly Public Relations is a full-service media relations firm founded in 2005 by Cheryl Squadrito, a seasoned journalist with over two decades of experience in traditional and digital media. Our team of former journalists leverages deep industry connections to deliver 100% client placement success in newspapers, magazines, radio, and television. We specialize in strategic media outreach, crisis communications, social media campaigns, and tailored public relations strategies for businesses, nonprofits, and cannabis industry clients.Our expertise extends to event planning, award marketing, and content creation across platforms, supported by a proven track record of amplifying client visibility through ethical, results-driven practices. Headquartered in Philadelphia, we serve clients locally, nationally, and globally, prioritizing transparency, client collaboration, and innovative storytelling to build lasting brand impact.
Services
Media Relations
Strategic Marketing
Social Media Campaigns
Crisis Communications
Email Newsletters
Event Planning
Cannabis PR
Public Relations
Marketing Strategies
Video Content Creation
Details
- Year established: 2005
Highlights and features
- We offer a 100% client placement success rate in media.
- Our team includes former journalists with extensive media contacts.
- We specialize in cannabis industry PR with tailored strategies.
- We provide crisis communication expertise for reputation management.
- We combine journalistic integrity with innovative digital marketing.
What people say
100% placement success
Expert media connections
Personalized strategies
Effective cannabis PR
Successful networking events
Services
Media Relations
Our media relations services secure placements in top-tier publications and broadcast platforms. We leverage journalistic expertise and industry contacts to craft compelling narratives that enhance brand visibility. Clients benefit from our 100% placement success rate and strategic alignment with media trends.
Cannabis PR
Specialized PR strategies for cannabis businesses address regulatory challenges and market dynamics. We connect clients with industry professionals and craft compliant narratives to build credibility. Services include media outreach, crisis management, and networking through curated events.
Crisis Communications
We develop proactive crisis communication plans to protect brand integrity during emergencies. Our team provides media training and real-time response strategies. Clients gain confidence through tailored protocols that minimize reputational damage and maintain stakeholder trust.
Event Planning
Our event planning services include organizing media-friendly conferences and networking opportunities. We facilitate connections between clients and industry leaders, securing business partnerships and media coverage. Clients receive end-to-end support from concept development to post-event follow-up.
Social Media Campaigns
We design targeted social media campaigns that amplify brand messaging across platforms. Services include content creation, audience engagement strategies, and analytics-driven optimization. Clients benefit from increased online visibility and measurable ROI through data-informed campaign adjustments.
People
Cheryl Squadrito
President
Founder Cheryl Squadrito established Media Friendly in 2005, leveraging 20+ years of journalism experience from The Philadelphia Inquirer and Courier-Post. She specializes in media training, strategic storytelling, and cannabis industry PR, with expertise in securing national media placements for diverse clients.
Questions
What services does Media Friendly offer?
We provide media relations, strategic marketing, social media campaigns, crisis communications, event planning, and specialized cannabis PR services.
How does your 100% placement guarantee work?
Our journalistic expertise and media contacts ensure all clients receive coverage in newspapers, magazines, radio, or television through tailored outreach strategies.
Do you work with cannabis industry clients?
Yes, we specialize in cannabis PR with industry-specific strategies, regulatory compliance guidance, and professional networking solutions for marijuana businesses.
Can you help nonprofits with media exposure?
We've successfully secured media placements and funding partnerships for nonprofits through targeted PR campaigns and corporate outreach initiatives.
