Business Details
41 Years
experience
Your Trusted Commercial Real Estate Partner in Capitola
Shoemaker Commercial is a full-service commercial and investment real estate brokerage serving clients in Santa Cruz County and beyond. With over 70 years of combined experience, our brokers are recognized as leaders in the Santa Cruz Commercial Real Estate market and trusted advisors to clients nationwide. We pursue excellence by diligently understanding client needs and identifying opportunities where others see challenges. Our client-first focus and deep knowledge of local markets and national trends provide a distinct advantage in the competitive world of commercial real estate.We are committed to helping clients achieve financial security through acquisition, disposition, and exchange of income-producing properties. Our unparalleled market knowledge enables informed, measured, and timely decisions, with expertise in valuation, negotiation, marketing, sales, and transaction management. We look beyond single transactions to meet ongoing real estate needs, dedicating our resources, knowledge, and experience to long-term client success.
Services
Commercial Real Estate Sales
Investment Property Leasing
Market Analysis
Property Exchange Services
Development Consulting
Details
- Year established: 1985
Highlights and features
- We offer 70+ years of combined experience in commercial real estate transactions.
- Our client-first focus prioritizes long-term financial goals over single transactions.
- We provide unparalleled market knowledge of Santa Cruz County and national trends.
- Our expertise spans valuation, negotiation, marketing, and complex transaction management.
- We maintain a proven track record of $500M+ in closed transactions nationwide.
Services
Commercial Real Estate Sales
We specialize in commercial property sales, leveraging deep market insights and a nationwide network to secure optimal outcomes. Our brokers excel in valuing, marketing, and negotiating complex transactions for office buildings, industrial spaces, and investment properties. Clients benefit from our proven track record of $500M+ in closed sales, including landmark Santa Cruz properties like The Leonard Building and Seadowns.
Investment Property Leasing
Our leasing solutions connect property owners with qualified tenants through strategic marketing and targeted outreach. We manage lease negotiations, tenant screening, and portfolio optimization for commercial, retail, and industrial spaces. Recent successes include placing tenants in downtown Santa Cruz office spaces and securing long-term leases for multi-unit properties.
Market Analysis
We provide free, data-driven market analyses to help clients understand property values and investment potential. Using local trends and national benchmarks, our reports inform pricing strategies, acquisition targets, and development opportunities. This service is particularly valuable for sellers seeking competitive positioning in Santa Cruz's dynamic real estate landscape.
Property Exchange Services
Our team facilitates tax-deferred property exchanges under IRS Section 1031, guiding clients through complex regulations while identifying high-value replacement properties. We specialize in structuring exchanges that align with long-term investment goals, including recent transactions involving medical buildings, retail centers, and multi-family housing across California.
Development Consulting
We advise on mixed-use and residential development projects, from zoning compliance to market feasibility studies. Our expertise includes entitlement processes, site selection, and partnership with architects and contractors. Current projects involve converting commercial parcels into high-density housing developments in Santa Cruz and Watsonville.
People
Chris Shoemaker
Broker/Owner
CCIM-designated broker with $500M+ in closed transactions. Specializes in income-producing properties nationwide. Holds advanced degrees in education and physical education. Former teacher and basketball coach. Active in fly fishing and community service.
Ron Hirsch
Associate Broker
38-year industry veteran with expertise in commercial, industrial, and land transactions. Former economic analyst. Holds business administration degree. Active in Santa Cruz Land Trust and agricultural education initiatives.
Chuck Griffen
Sales Associate
20-year commercial real estate veteran with $120M+ in sales. Represents major corporations and healthcare providers. Former Domino's franchisee. Expertise in office parks, medical facilities, and retail centers across California.
Questions
What types of commercial properties do you handle?
We specialize in office buildings, industrial spaces, retail centers, multi-family housing, and land development parcels. Recent transactions include medical offices, mixed-use developments, and net-leased retail properties.
Do you work outside Santa Cruz County?
Yes, while our expertise centers on Santa Cruz County, we represent clients nationwide. Our brokers have closed deals in Arizona, Nevada, Oregon, Washington, and Texas.
How do you determine property valuations?
We use comparative market analyses, income capitalization models, and local trend data. Our brokers incorporate zoning regulations, development potential, and tenant profiles for accurate valuations.
What is your fee structure?
Commission rates vary by transaction complexity and property type. We provide transparent fee breakdowns during initial consultations, with no hidden costs for standard brokerage services.
Can you assist with 1031 exchanges?
Yes, we specialize in tax-deferred exchanges, identifying replacement properties that meet IRS requirements while aligning with investment goals. Our network includes qualified intermediaries and tax advisors.
How do you market commercial properties?
We use targeted digital campaigns, industry databases, and our broker network. Listings receive professional photography, virtual tours, and exposure through CoStar and LoopNet platforms.
