Business Details
28 Years
experience
Expert Auto Restoration & Customization in Sevierville, TN
Ireson Motorsports, founded in 1998, is a premier automotive restoration and customization shop specializing in classic British sports cars and Land Rover Defenders. With over 35 years of hands-on experience, our team combines technical expertise and artistic vision to transform vehicles into award-winning masterpieces. We offer comprehensive services including custom modification, full restoration, and precision fabrication tailored to each client's unique vision. Our work has earned international recognition, including hundreds of prestigious awards at events like NOPI Nationals and SEMA, as well as featured appearances on popular automotive TV shows.We pride ourselves on pushing creative boundaries while maintaining the highest standards of craftsmanship, ensuring every project reflects both the vehicle's heritage and the owner's personality. From initial concept to final execution, our process emphasizes collaboration, transparency, and meticulous attention to detail.
Services
Custom Modification
Restoration
Fabrication
Land Rover Defender Restoration
Classic Car Customization
Details
- Year established: 1998
Highlights and features
- 35+ years of specialized experience in classic car restoration
- Award-winning work featured at NOPI Nationals and SEMA shows
- TV-recognized experts with appearances on Car Warriors and My Classic Car
- Specialized Land Rover Defender restoration and customization expertise
- Proven track record of over 100 local, regional, and international awards
Services
Custom Modification
Transform your classic car with bespoke modifications tailored to your vision. Our team combines technical precision with creative design to enhance performance, aesthetics, and functionality while preserving original character. Every project receives meticulous attention to detail, ensuring unique results that reflect both the vehicle's heritage and the owner's personal style.
Restoration
Return your vintage vehicle to its original glory through comprehensive restoration services. We specialize in preserving historical accuracy while implementing modern improvements where appropriate. Our process includes complete disassembly, structural repairs, mechanical overhauls, and show-quality finishing to restore both form and function to classic British sports cars and Land Rovers.
Fabrication
Create one-of-a-kind automotive components through our advanced fabrication capabilities. We design and manufacture custom parts to exact specifications, addressing unique challenges and enhancing vehicle performance. Our fabrication services support both restoration projects and modernization upgrades, maintaining structural integrity while achieving distinctive design goals for specialty vehicles.
Land Rover Defender Restoration
Specialized restoration services for iconic Land Rover Defenders, combining heritage preservation with modern functionality. Our experts handle complete rebuilds from frame-up restoration to mechanical upgrades, ensuring these classic 4x4s maintain their rugged character while meeting contemporary performance standards through meticulous attention to original design elements and enhanced customization options.
Classic Car Customization
Elevate your classic car's performance and appearance with expert customization services. We implement thoughtful modifications that respect original design while incorporating modern technology for improved drivability. Our approach balances aesthetic enhancements with functional improvements, creating personalized classic vehicles that maintain historical integrity while offering contemporary comfort and performance features.
People
Paul Ireson
Owner & Lead Mechanic
With over 35 years of automotive restoration expertise, Paul specializes in classic British sports cars and Land Rover Defenders. His award-winning work has earned international recognition through prestigious competitions and TV appearances.
Questions
What types of vehicles do you specialize in?
We specialize in classic British sports cars and Land Rover Defenders, offering full restoration and customization services tailored to each vehicle's unique requirements.
How experienced is your team with classic car restoration?
Our team has over 35 years of hands-on experience, with proven expertise in restoring and modifying vintage vehicles to both functional and aesthetic perfection.
Can you handle complex customization projects?
Yes, we welcome challenging projects that require innovative solutions, having successfully completed numerous complex modifications and restorations for discerning clients.
What awards has Ireson Motorsports won?
Our work has earned over 100 awards at local, regional, and international shows including NOPI Nationals, SEMA, and the prestigious George Barris award.
Have you worked on vehicles featured in media?
Yes, our vehicles have appeared on TV shows like Car Warriors and My Classic Car, and we've participated in the Fireball Run Adventure Rally and SEMA events.
