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Business Details
50+ Years
experience
Your Trusted Family-Owned Jewelry Store in San Antonio
Dennis Jewelry has been serving the San Antonio community since 1936, establishing itself as Texas' oldest family-owned jewelry store. Founded by George Dennis Senior, our legacy of excellence in craftsmanship and customer service has been passed through three generations, with George Dennis Junior, Kim Dennis, and Jason Dennis continuing this tradition today. Our team specializes in custom jewelry design, utilizing both traditional hand-drawing techniques and modern CAD technology to create unique pieces that become cherished family heirlooms. We maintain rigorous quality standards through our expertise in the 4 Cs of diamond evaluation, ensuring every customer receives jewelry with exceptional brilliance and value. Our watch repair department features a master technician with 36 years of experience, providing comprehensive servicing for all timepiece brands.

As a trusted community partner, we offer GIA-certified appraisals, gold and diamond buying services, and flexible financing options to meet diverse customer needs. Our commitment to transparency and ethical business practices has earned us lasting relationships with South Texas families across generations. We maintain physical locations in both San Antonio and Winding Way, combining historical tradition with modern retail experiences. Our expertise extends to anniversary gift guidance, featuring curated selections for every milestone occasion. Through consistent service excellence and community engagement, we continue to uphold the values established by our founder nearly a century ago.
Services
Custom Jewelry Design Watch Repair Appraisals We Buy Gold Financing Options Anniversary Jewelry Diamond Sales Bridal Jewelry Gemstone Sales Rolex Services
Details
  • Year established: 1936
Highlights and features
  • We have 86 years of continuous family ownership and jewelry expertise
  • Our watch repair technician has 36 years of specialized experience
  • We maintain GIA-certified appraisal services for accurate valuations
  • We offer transparent diamond evaluation using the 4 Cs methodology
  • Our custom design process combines traditional craftsmanship with modern technology
Associations and certifications
  • GIA
Services
Custom Jewelry Design
Our custom jewelry process combines traditional craftsmanship with modern technology. We begin with concept development, create detailed hand drawings, and use CAD modeling to perfect designs before production. Each piece undergoes rigorous quality checks to ensure lasting beauty and durability.
Watch Repair
Our master watchmaker provides comprehensive repair services for all watch types. The 10-step process includes movement cleaning, component replacement, lubrication, timing calibration, and waterproof testing. We service both luxury and everyday timepieces with equal care and precision.
Appraisals
GIA-certified appraiser Kile Rocha provides accurate jewelry evaluations for insurance, estate, and resale purposes. The service includes detailed documentation and market analysis. Appointments available Wednesdays and Fridays from 11am-3pm with pricing starting at $175 for first items.
We Buy Gold
We offer competitive pricing for gold, diamonds, and Rolex watches. Our transparent evaluation process ensures fair market value with immediate payment options. Customers can schedule appointments with owners Jason Dennis or Bobby Seiler for personalized service.
Financing Options
Through Synchrony Financial, we offer flexible financing plans including 6/12-month no interest and 36-month low APR options. The quick approval process requires only basic identification and major credit card verification for applicants aged 18+.
People
George Dennis Jr.
Owner/President
Continuing family tradition since 1936, George Dennis Jr. oversees daily operations while maintaining the quality standards established by his father. He combines decades of industry experience with modern business practices to serve San Antonio's jewelry needs.
Kim Dennis
Co-Owner
As third-generation owner, Kim Dennis contributes extensive jewelry expertise and customer service experience. She works closely with clients on custom designs and special occasion jewelry while maintaining family business values.
Jason Dennis
Co-Owner
Jason Dennis manages gold and diamond buying operations while assisting with custom design consultations. He represents the third generation continuing San Antonio's oldest jewelry legacy with personal attention to each customer transaction.
Bobby Seiler
Shop Manager
With deep industry knowledge, Bobby Seiler oversees store operations and client relations. He provides expert guidance on jewelry selection, repairs, and appraisal services while maintaining the store's commitment to exceptional service.
Questions
What services does Dennis Jewelry offer?
We provide custom jewelry design, watch repair, appraisals, gold/diamond buying, financing options, and fine jewelry sales including bridal and anniversary pieces.
How long has Dennis Jewelry been in business?
We've served San Antonio since 1936, making us Texas' oldest family-owned jewelry store with three generations of continuous operation.
Do you offer jewelry appraisals?
Yes, we offer GIA-certified appraisals by independent appraiser Kile Rocha with appointments available Wednesdays and Fridays from 11am-3pm.
Can I get financing for jewelry purchases?
We offer flexible financing through Synchrony Financial including no-interest options and low APR plans with quick in-store approval for qualified applicants.
What are your store hours?
We're open Tuesday-Friday 10am-5:30pm, Saturday 10am-4pm, and closed Sunday & Monday at our San Pedro Ave location.
Do you repair watches?
Yes, our master watchmaker provides comprehensive repair services for all brands with 36 years of experience in timepiece maintenance and servicing.