Synchronicity

Synchronicity, established in December of 1996, is a dynamic and accomplished boutique licensing agency specializing in representing a diverse portfolio of compelling properties. From iconic candy brands to innovative toys, captivating characters, and thought-provoking art, our roster reflects a dedication to fostering creativity and bringing unique ideas to life.

Our founder, Cynthia, a seasoned licensing professional with over 30 years of experience, built Synchronicity on the principle of curating a unique and diverse collection of properties that defy conventional expectations. Her vision has been realized through our representation of prominent brands such as Tootsie Roll Industries, Jay@Play, Mr. Puppy, the Museum of Bad Art, and SupaPop Studios, among others. Each property possesses its own distinct personality and appeal, showcasing the breadth and depth of our expertise across various industries and consumer segments.

Prior to founding Synchronicity, Cynthia held a pivotal position as the Senior Vice President of Licensing for Leisure Concepts, Inc., where she masterfully steered the licensing sales for a wide array of popular properties, including Nintendo of America, the World Wrestling Federation, Treasure Trolls, and The Incredible Crash Dummies. Her track record speaks volumes, with over 1000 licensing deals closed across diverse categories, generating substantial retail sales exceeding $500 million and unparalleled consumer brand awareness.

Our Services

Synchronicity operates as a one-stop solution for all your licensing needs, offering comprehensive services from strategy development to deal execution and ongoing management.

Our team of skilled professionals works collaboratively with our clients, acting as strategic marketing partners and advisors to maximize the potential of their intellectual property. We delve deep into market research, identifying opportune licensing categories and tailoring our approach to align with the property's unique strengths and target audience.

Our expertise extends to crafting compelling pitch kits that showcase the property's value proposition to potential licensees. We then leverage our extensive network of contacts across the industry to effectively market and promote the property, securing lucrative licensing agreements across a wide spectrum of sectors.

We meticulously negotiate every deal, ensuring our clients receive fair compensation and favorable terms, effectively safeguarding their intellectual property. Beyond deal closure, we provide ongoing support, managing the creation and implementation of style guides, overseeing art approvals, and meticulously handling royalty reporting and collection.

Our commitment extends to ensuring licensees adhere to all contractual obligations, maintaining the integrity and value of the brand. We also establish and cultivate a robust network of international agents, expanding our reach and maximizing the global potential of our clients' properties.