Taproot Creative Group

At The Taproot Agency, we're passionate about inciting action and inspiring meaningful change. We believe that the mingling of art and science is the key to unlocking truly informed counsel, and we're committed to helping our clients make a real impact.

Our team is driven by the desire to delight people enough to sit up, take notice, and react. We're not satisfied with just changing minds - we want to change behavior. That's why we specialize in behavior change, using our expertise to understand how and why people do what they do, and inspiring them to think differently.

Our Values

We value integrity, tenacity, trust, candor, ingenuity, and laughter. These values guide our work and inform every decision we make. We believe that strong moral and ethical convictions are essential to building strong relationships with our clients, and that's why we'll never compromise our values for the sake of making a buck. We're driven to succeed, and we'll never settle for second best. We're honest and transparent in all our dealings, and we believe that trust is the glue that holds our team together. We're quick on our feet, always generating new ideas and more efficient ways to solve problems. And, above all, we believe that wit, sarcasm, and good old-fashioned fun are essential to our culture.

Our Services

We offer a range of services designed to help our clients achieve their goals. From research to strategy, branding to digital, we've got the expertise to help you make a real impact. Our research services include communication audits, surveys, interviews, focus groups, comparative analyses, brand sentiment studies, creative and message testing, website usability studies, and ethnography. Our strategy services include strategic communications planning, message development, media relations, social media strategy, internal communications, crisis communications, fund development, and cultural adaptation/translation. Our branding services include brand strategy, mission, vision, and values statements, corporate naming and logo design, brand identity and style guidelines, brand positioning and messaging, business collateral and package design. And our digital services include website design and development, online advertising, and emerging technologies.

What Sets Us Apart

We're decidedly different from other agencies. We're not just an ad agency, public relations firm, or web studio - we're a behavior change agency. We specialize in understanding how and why people do what they do, and inspiring them to think differently. We're driven by a desire to incite action, and we'll stop at nothing to help our clients achieve their goals.