Business Details
50+ Years
experience
Targeted Marketing Solutions for New Movers Nationwide
Since 1928, Welcome Wagon has pioneered innovative marketing solutions connecting businesses with new movers. Founded by Thomas Briggs, our legacy began with personalized gift deliveries and evolved into targeted direct mail and digital campaigns reaching over 1 million consumers monthly. We specialize in introducing local and national brands to households during critical relocation periods, leveraging the fact that 85% of new movers choose their first-contact business. Our data-driven approach combines 95 years of experience with modern technology, offering services like customized Gift Books, postcard campaigns, and multi-channel digital strategies.With proven success across industriesfrom dental practices to solar energy providerswe help businesses build lasting relationships with creditworthy customers ready to invest in their new communities. Our team of marketing executives delivers measurable ROI through tailored solutions, ensuring brands stand out in competitive markets while maintaining the hospitality ethos established in our founding year.
Services
Direct Mail Marketing
Digital Marketing Solutions
Gift Book Program
Postcard Campaigns
Pre-Mover Program
New Mover Program
Social Media Campaigns
Email Marketing
Online Directory Listings
Inserts for National Brands
Details
- Year established: 1928
Highlights and features
- We offer 95 years of specialized expertise in new mover marketing
- Our campaigns reach over 1 million households monthly
- We combine direct mail with digital strategies for maximum impact
- Our team delivers measurable ROI through personalized solutions
- We serve diverse industries from dental practices to solar providers
What people say
Exceeded expectations
Seamless process
Thrilled with results
Valuable tool
Growth in sales
Services
Direct Mail Marketing
Our personalized Gift Books and postcard campaigns deliver physical marketing materials to new homeowners. Featuring family names and local information, these mailings create immediate brand awareness during critical relocation periods. Businesses see measurable results through increased customer acquisition and long-term loyalty.
Digital Marketing Solutions
Multi-channel digital campaigns complement our direct mail services through targeted email marketing and social media outreach. This integrated approach maintains brand visibility throughout the moving process, from initial planning to post-move settlement, ensuring continuous engagement with potential customers.
Pre-Mover Program
Target homeowners preparing to move with strategic marketing before they list properties. This proactive approach positions your business as their first choice when they begin researching services, capturing attention before competitors enter the consideration set.
Postcard Campaigns
Custom-designed postcards serve as standalone or supplemental marketing tools reaching new movers at critical decision points. Businesses can choose frequency and timing for optimal impact during the relocation timeline, maximizing brand exposure when customers need services most.
Online Directory Listings
Featured directory placements in our mobile app and website connect businesses with new movers actively seeking local services. This digital visibility complements physical marketing efforts, creating multiple touchpoints that reinforce brand recognition and trust.
Questions
How does Welcome Wagon's new mover marketing work?
We deliver personalized marketing materials to households shortly after relocation through direct mail and digital channels.
What industries benefit most from your services?
Our solutions work for automotive, dental, home services, insurance, restaurants, and over 20 other industries.
Can small businesses compete with national brands?
Yes, our tiered solutions allow local businesses to effectively target their immediate service areas.
What makes new mover marketing so effective?
New movers spend 20x more in their first 6 months and are 5x more likely to become loyal customers.
How do you measure campaign success?
We track response rates, customer acquisition costs, and long-term client retention metrics.
