Business Details
19 Years
experience
Strategic Public Relations & Marketing Services
Founded in 2007 by industry veteran Rachel Kay, our agency has established itself as a leader in strategic communications for visionary consumer brands. Our team of seasoned professionals combines deep expertise in public relations, social media, and influencer relations to deliver results-driven campaigns that drive brand growth. With offices in New York City and Southern California, we provide coast-to-coast coverage for clients ranging from emerging startups to Fortune 500 companies. Our approach integrates media saturation, disruptive ideas, and data-driven strategies to create impactful brand narratives that resonate with target audiences.We pride ourselves on our proven track record of transforming challenger brands into household names through innovative PR programs and integrated marketing solutions. Our commitment to excellence is demonstrated through our ability to secure top-tier media placements, develop thought leadership platforms, and execute successful product launches that generate measurable business impact.
Services
Media Relations
Social Media Strategy
Influencer Marketing
Content Creation
Crisis Communication
Trade Show Optimization
Affiliate Program Management
Brand Positioning
Thought Leadership Development
Digital Marketing
Details
- Year established: 2007
Highlights and features
- Founded in 2007 with proven success transforming challenger brands into household names
- Coast-to-coast coverage with offices in New York City and Southern California
- Specialized expertise in food and beverage, beauty, wellness, and technology sectors
- Integrated approach combining PR, social media, and influencer marketing strategies
- Proven track record securing top-tier media placements and driving business impact
What people say
Stellar job
Responsive, innovative
Essential ingredient to growth
Results-driven programs
Integral part of our team
Services
Media Relations
Our media relations specialists develop strategic outreach programs to secure product features, expert positioning, and trend stories in top-tier publications. We create compelling narratives that position clients as industry leaders while driving brand awareness and consumer engagement through targeted media placements.
Social Media Strategy
We develop comprehensive social media strategies that combine content creation, community management, and advertising to build brand loyalty and drive e-commerce traffic. Our approach focuses on creating engaging content that resonates with target audiences while leveraging data analytics to optimize campaign performance.
Influencer Marketing
Our influencer relations programs connect brands with relevant content creators to amplify brand messaging through authentic endorsements. We manage macro partnerships and retail awareness campaigns that increase brand visibility while providing measurable ROI through trackable affiliate programs and engagement metrics.
Crisis Communication
We develop proactive crisis communication strategies to protect brand reputation while transforming potential challenges into positive opportunities. Our approach includes media training, message development, and rapid response protocols to maintain brand integrity during critical situations.
Affiliate Program Management
Our affiliate program services include platform setup, media outreach, and performance tracking to maximize ROI. We implement seasonal pitching strategies and network recruitment initiatives that drive traffic while providing detailed analytics to measure campaign effectiveness and optimize future marketing efforts.
People
Rachel Kay
Founder | CEO
Award-winning PR professional with over 15 years of experience in communications strategy. Formerly worked with major brands like Samsung and Clinique. Recognized expert in social media trends and frequent university lecturer on new media.
Natalie Terashima
Managing Partner
PR veteran with expertise in consumer brand strategy and influencer relations. Specializes in developing successful campaigns for national clients across health, wellness, and lifestyle sectors while building engaged online communities.
Audrey Saul
Vice President
Experienced public relations executive with nearly two decades of industry expertise. Specializes in media relations and strategic communications for food, consumer tech, and B2B sectors with proven success in securing top-tier media placements.
Olivia Printz
Operations and Accounting Manager
Experienced operations professional managing agency accounting and internal operations. Brings financial expertise and organizational leadership to support the agency's growth and client service capabilities.
Questions
What industries does Rachel Kay Public Relations specialize in?
We specialize in food and beverage, beauty, wellness, technology, and lifestyle sectors with experience serving both consumer and B2B brands.
How do you measure the success of PR campaigns?
We track media placements, brand sentiment, website traffic, social engagement metrics, and direct business impact through client reporting and analytics tools.
Can you work with international brands?
Yes, we've successfully represented Australian brands like Vittoria Coffee in US market expansion efforts through strategic localization campaigns.
What differentiates your agency from competitors?
Our combination of media relationships, creative strategy, and business acumen delivers measurable ROI through integrated PR, social media, and influencer marketing programs.
How do you develop media relations strategies?
We create customized media outreach plans focusing on product features, thought leadership opportunities, and trend stories tailored to each client's business objectives.
